Summer Must Haves - SPF & Fall Previews

HARPER'S BAZAAR CHOOSES THE LOOKS THAT STOLE THE RUNWAY FOR FALL 2015OFF THE SHELVES (Almost)

As Summer kicks into full swing, one thing is more dependable than sunny beach days - Fall Previews!  As we know, if you can wear a bikini this weekend - that means the hottest looks for Fall have shipped, are shipping, or are being sewn right now!  Some lament that the system is antiquated and all stores should be buy now / wear now.  COLOR-BLOCK TO THE MAX - EXIT 5 - SALVATORE FERRAGAMO FALL 2015However, there is something charming and exclusive about planning ahead and having access to next seasons hottest looks - today.   Especially when the fashion is made in Italy, extremely limited in production, and made from the finest artisanal talent in the world.   Shipping just ahead of seasonal schedule is also the only way to give clients time to appreciate these items, and "fall in love" with them.   This seasonal buffer adds to the romance of designer fashion.  ELLE MAGAZINE RECAPS THE HOTTEST LOOKS FROM FALL 2015

Fashion Editors are already celebrating Massimiliano's vision of Fall.  Color Blocking, Graphic lines, long sleeves, pleats, and ponchos - all coming for Fall.  Harper's Bazaar, Elle, and Vogue - all approve.   One by one - the editorials are piling up fast.

For celebrities, of course there is no "season".   Those famous for their talent and their look become walking runways for key fashion designers soon after the looks debut on the actual runway.   What is now known as "Street Style" has extended the red carpet photo op to just about every day.

ON THE STREET

SALVATORE FERRAGAMO EXOTIC PATCHWORK FLAP BAG - GETTING ATTENTION

LADY GAGA is no stranger to Runway, Haute Couture, and Avant Garde fashion.  Gaga is also no stranger to Salvatore Ferragamo.   This music icon is a fashion rebel to say the least.   LADY GAGA TAKES POST YOGA FASHION TO A NEW LEVEL IN FERRAGAMO FALL RUNWAY- NO LULULEMON HERE!Gaga uses fashion to set the stage as she teeters through her day - often on towering platforms.   Recently in London, Gaga left a Bikram Yoga class in Fall Runway.   She looked stunning styling the updated poncho / shawl that stole the show on Massimiliano's runway for Fall.  Keeping it tonal, Gaga wore a matching green skirt with signature resin buttons.  *This details has scored big points with editors around the world.  Lady Gaga's look also shows us how fluid fashion is.  When designers present looks on the runway, it is their vision from head to toe - exactly as they have planned it.   The minute these looks leave the runway however, they start to morph, or evolve.   Gaga stripped down a layer, exposing some skin.   She also wore colorful shoes and white sunglasses - giving the look a unique perspective.  This is fashion at it's best.  THE TROPICAL SILK SCARF BRIDGES SPRING AND FALL COLORS WITH EASE -* INTRODUCE DARK GREEN INTO HER WARDROBE TODAY A stylish woman who picks a look and have the courage to make it her own.   Designers don't always love seeing these new combinations, but it helps woman around the world relate to the look and start to think how they can wear pieces... on their own terms.  FALL RUNWAY EXIT 14 - THE PONCHO RE-INVENTED AT SALVATORE FERRAGAMO

This super chic street smart exit from the gym also has a bit of a back story.  Celebrities are known for being overdressed or "red carpet" ready in typically casual places.  However, pop sensation Taylor Swift has taken the post-work out style to a new level.  Paparazzi have made it a habit to catch Taylor as she leaves her gym in lower Manhattan - often looking better than most do on the way to a premiere.   Of course celebrities are not immune to feeling competitive with their style.  Gaga is the latest to look uber chic after the gym - stay tuned for more "pumped up" style post gym time. 

Although most women won't (can't) be a slave to fashion like a celebrity will, there are always pieces from Pre-Fall that can be worn today.  Accessories are the bridge of course.  A killer pair of heels, a ring, or a silk scarf could never be tied to just one season!  This reboot of the pancho is also one to watch.  At Ferragamo we know the power and flexibility of asymmetric knits when they are luxurious, flattering, and easy to wear.  Knits have often been best sellers.   While often the pieces are from pre-collection, this Fall runway collection gives yet another invitation to the Fashion-Forward trend watcher.  When she does visit the boutique - you have so much to show her!

Cinderella SeasonNEW RESIN HEELS OFFERINGS IN STORE NOW FROM JIMMY CHOO, CALVIN KLEIN, AND GIANVITO ROSSI

A full page in the June Issue of Elle Magazine is dedicated to designer pumps with resin heels.   The look is modern, light, and to Ferragamo fans - familiar.   As is often the case, Salvatore Ferragamo was ahead of the current trend and featured several options with this detail last Fall.   It's not easy to know looks that can become a trend - especially when you are helping to set the trend.   *This is a great opportunity to reach out to any of your clients that bought resin detailed shoes.  Mention the editorial in the context of Ferragamo always knowing what will be hot - before it happens.  The resin heel adds a lightness to any look.  This use of mixed mediums is also part of the DNA of Ferragamo shoes.  Remind that best client with last years resin details that they bought it first at Ferragamo.  Then of course mention the most amazing pair of shoes or handbag that just arrived!  The Fall collection really speaks to a sophisticated shopper.  As Summer heats up, be ready for the chic fashion clients searching for looks they saw in print.  Images like the one of Lady Gaga in London help sell every product category from Sunglasses to Shoes to Fragrance. 

This is the time of year when women start thinking about that big event they have in the Fall.  Sale shoppers stopping in to pick up that handbag or shoe they had been eyeing all season are likely to see the latest Fall item just arriving.  *Be sure to fill her in about so many others arriving any day.

One stop luxury shop every day at Salvatore Ferragamo.