FERRAGAMO FEED GIFT GUIDE 2011
OFF THE SHELVES
As this edition goes to press there are just 10 days left until Christmas. Shoppers all over the country are about to enter the panic mode of gift hunting! So with the Ferragamo boutiques chock full of luxurious items from head to toe, let's take a look at some great suggestions for the panicked shopper.
Silk Pajamas are one of the most luxurious references to the world of wealth and leisure. From the tycoons of 20's to Hugh Hefner in the 90's - silk pajamas have been the decadent pleasure of the wealthiest men and women on earth. Wearing silk pajamas during the day has always been a fabled pastime of ultra successful men - who can wear what they want - when they want to. Massimiliano's use of Silk Pajamas in the Women's Ready-To-Wear Resort show was an ironic twist on the power women have in 2011, and was yet another way to honor the legacy of Salvatore. It was Salvatore himself who first dressed the richest women in the world in the roaring heyday of Hollywood's Golden Era. When starlets f stage and screen would throw lavish parties in their Hollywood mansions.
To be clear, these silk creations from the Resort collection are clothing -meant to be worn on the street. The items can be layered under more tailored pieces, or broken up and worn with less tailored jackets and pants. New York Magazine has documented the new trend with a feature in last weeks issue - of course Ferragamo was front and center! This styles are EXTREMELY limited and only purchased for NY and Beverly Hills. With just over a dozen units of the jacket and pant destined for the U.S., make your client's gift super exclusive and convince him the woman in his life needs these "Pajamas". Need more ammunition? - hold on to your hat - the January issue of Marie-Claire features Angelina Jolie lounging in Ferragamo Silks, and clearly feeling comfortable and confident! (No, we can't have Santa bring Angelina with the Pajamas).
**Remember- these items are 100% silk and made in Italy - two things increasingly hard to find - anywhere. Priced at $1,280.00 and $890.00 your clients won't find anything comparable in any other designer boutiques**
MY FLATS! Even the biggest fashionista is always in need of another comfortable option to pamper her tired feet. While shoe shopping is something best left for women to do for themselves, a pair of My Ferragamo flats will be most appreciated by any clients wife, sister, or daughter! Available this season is Navy (Jeans), Gold, and Silver, it is the perfect time to introduce these handbag or travel bag staples into her wardrobe! Not to mention, priced at $325.00 -they make the perfect stocking stuffer! Now, if a spa destination is part of her holiday schedule - both these items are a great combination.
W "MINI" BAG
The perfect bag to find under the tree is one that she can throw over her shoulder on New Year's Eve! This micro version of the iconic W handbag is still substantial enough to make a statement and add that extra touch of glamour. The metallic chain can dress up any outfit and pull together jewelry and shoe accents for a sexy touch that doesn't steal the spotlight from her! Always the key to Ferragamo style - "Accent her beauty - never upstage it".
LEGACY OF LUXURY
The long history that Ferragamo has with the leading women of Hollywood only grows more relevent with time. Women around the world fall in love with the iconic fashion house through the endless stories of Hollywood glamour that are the basis for everything Ferragamo. This month in Troy, Michigan- the Somerset Collection paid homage to the legacy of Salvatore Ferragamo with a special presentation of archive photographs and featured shoes from the Creations Collection. Timed to coordinate with a Creations event in the Somerset Ferragamo Boutique, the museum display, staged in the center of the shopping center, was a sophisticated vehicle to romance the brand and entice new customers to fall in love with Ferragamo this holiday season. GM Nathan Caspers hard work and creative thinking really helped to make sure the presentation was executed in true Ferragamo fashion. With most major luxury brands represented at the Somerset, this museum presentation being offered to Ferragamo during the holiday season really makes it evident how much respect the brand has in the world of fashion retail! **Bravo to Nathan and his incredible team for making the creations event one of the most talked about happenings of the season in Troy!
FERRAGAMO TIME
For many luxury shoppers, a designer timepiece is the ultimate fashion statement. Be it more classic in design or one that highlights her sense of fashion, a serious timepiece is a serious gesture when given as a gift. A Ferragamo Timepiece can make that gesture one to remember, this holiday season and always. With a large selection of styles, Ferragamo gives clients the opportunity to really express their passion for the brand. Some styles are very limited in production of course, due to price point. Be sure to talk with your manager if you have a client who can put an ultra-luxe gift on his or her shopping list! From the Vara to the F80 (celebrating Ferragamo's 80th Anniversary) - The Ferragamo Timepieces would be sure to make any holiday memorable. With prices ranging from $950.00 to $53,500.00, Ferragamo offers a rare opportunity to service every level of luxury shopper searching for the perfect gift. What Ferragamo fan wouldn't want one this holiday season?
HAPPY HOLIDAYS & HAPPY NEW YEAR! SEE YOU IN 2012!!
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