11/15 - CRUISING FOR HIGH FASHION

GREAT GATSBY GLAMOUR - FERRAGAMO RESORT 2012LEGACY OF LUXURY

The house of Ferragamo raised the bar on Resort CHIC back in June with a now iconic fashion event.  Held at the Duke Mansion, this was the first runway show ever held at this legendary house, and the first Ferragamo Runway Show ever staged in NYC.   The show made headlines then, but it's the month of November that will see the first pieces of Resort & Pre-Spring find their way to your boutique.    Always a crowd pleaser, Resort collections are meant to provide that extra sense of adventure and fun to the boutique.   As the year winds down,  best clients are planning  a fabulous Holiday escape and of course -fabulous holiday gifts!   Resort / Cruise collections are always chock full of great gift items and sure-to-be collectible pieces that are typically produced in smaller quantities this time of year, and therefore - more exclusive.

OFF THE SHELVES

Start making your Holiday gift list today - (not the one for you silly) -the one that you want to have ready to suggest to all those husbands, boyfriends, and sons that will be in your boutique any day now!  The guys are starting to plan for those nearest and dearest to their hearts this holiday season.   Let's look at a few suggestions:PLUSH FERRAGAMO BEACH TOWEL -$695.00

For the Fashionable young girl:

She hits the hot spots whenever she can, and a Ferragamo Beach Towel will complete her destination wardrobe.  While many fashion clients never get wet in their bathing suits, they treat the sun deck like a runway when planning that trip.  No matter what bathing suit style she chooses, this super plush and luxurious thick cotton towel is an easy compliment to her own latest resort look.   Beach towels have become a fashion collectible, and with the quality and price point, they are a true luxury item.   Fashion houses like Hermes & Chanel look to Italian Craftsmanship to produce their famous beach towels that are iconic.  "Made In Italy" craftsmanship is a status symbol for some brands, but at Ferragamo, it is the only way to do business.

Of course if a boyfriend is buying the towel, tickets to Miami or Capri rolled inside wouldn't be a bad idea!

ICONIC FERRAGAMO SILK SCARVES FROM $170-$340For the chic and sophisticated Mother:  Any son would earn extra points with mom if he bought her a Ferragamo silk scarf this holiday season.   What is it about a chic woman with a silk scarf?  Everything!  The colors, the smooth silk texture, the endless uses, and most importantly - the luxurious process involved created silk screened scarves.   They are an iconic fashion item, and a true sign that a fashion brand is a major player in the luxury world.   It is a complicated and costly process to create these little works of art.    Silk scarfs go from classic to sexy, and everywhere in-between.  Classic like Grace Kelly and sexy like Sophia Loren - both fashionable icons, and both known for wearing silk scarves.   Ferragamo has one of the largest seasonal selections of silk scarves in the industry.   With all the choices available, there is a scarf for every hair color, skin tone, and personality!  *Suggest one to any shoe client you are working with.ART DECO FRAMED HANDBAG IN BLUE VELVET

For the Wife who has everything:   Husbands of our best clients can feel the pressure when trying to find that special gift.   She has everything, so finding something unique and that she might not buy for herself is key.    The Cruise NY bag collection is a beautiful nod to the Art Deco movement.  Completely modernizing the retro references of the classic framed handbag, this collection is sure to surprise her with unexpected details. LUXURIOUS FRAMED PUSH LOCK CLOSURE  The push-lock closure on the sturdy resin frame are just one sign that this is a luxury handbag.   Chain link detailing added to the leather strap gives an extra feminine touch FEMININE TEARDROP SILHOUETTEto these eye catching yet subtle bags.    Notice the teardrop shape of the bag, a beautiful silhouette for a very sophisticated handbag.  The powdery Nappa leather, luxurious suede, and unexpected Blue Velvet gives each of the bags a unique personality.  This is not a "throw all your stuff in and go" handbag.   More fashion than function, this bag will make a statement, without ever showing a logo.  It is the perfect bag to wear at the elbow, arm bent, as she makes the most fashionable entrance - into any room.   Of course if a husband slips diamond earrings inside this bag - he will guarantee another year of living "happily every after".

Something for Herself:  I think we all end up buying something for ourselves duringMULTI-COLORED PATENT LEATHER WITH FUNCTIONAL VARA BUCKLE THAT ADORNS THE SOLE the holiday season.   A guilty pleasure for sure, as we should be thinking of others.  However, it's hard not to notice things you love when looking after all the names on your list, and you are already in the store....    A beautiful pair of sandals is a great example of one of those things that jumps out at you while shopping.   Sandals are one of the most personal items she can buy.   Something about this luxurious style speaks to women and can become a treasured item in her BECCARIA - FLAT THONG SANDAL WITH PRECIOUS METAL CHAIN ANKLE STRAP -* SHOWN IN MERCURIO BUT PURCHASED IN SILVER*wardrobe.   Husbands and boyfriends don't often see the value or the excitement about a sandal, but she does!  Suggest one of these beautifully detailed sandals.  Billie in two tone patent leather features a Vara buckle on the sole!  Then there is the ultra luxurious -Beccaria with a braided chain ankle strap.   It's like Cleopatra goes to Capri!   She will be the envy of every woman that sees her wearing this gorgeous sandal.

FERRAGAMO TIME

Resort is also a wonderful opportunity to host pre-holiday parties to kick off the shopping season.  The recently renovated and enlarged Ferragamo Boutique in Atlanta's Lenox Square hosted one of the hottest parties of the season in this upscale shopping Mecca!  THE NEW FERRAGAM BOUTIQUE - LENOX SQUARE-ATLANTAAtlanta is a true cosmopolitan hub for fashion fans from North Carolina to Northern Florida and everywhere in between. 

The boutique has the latest and most current vision of the Ferragamo retail experience.   Unmistakably luxurious, the boutique is stopping shoppers in their tracks.   The use of dark rich wood, champagne toned metals, and supple suede present the perfect environment to showcase the finest fashion from Italy.  The textures and colors set the stage to highlight the each of the collections from shoes to ready-to-wear.   **The addition of RTW to the Atlanta market is also something to celebrate. ALEX DELOTCH DAVIS OF THE BILL LOWE GALLERY - EVENT COHOST & SUPER CHIC SHOPPER IN FERRAGAMO RESORT 2012  Guests were excited to see the collection they have read so much about in editorial after editorial this Fall.   The ladies were talking about all the celebrities wearing Ferragamo this year!

Fashionable guests mingled with patrons of the arts from the prestigious High Museum for an evening of shopping and socializing.   Atlanta has become a renowned community of Fine Art enthusiasts and collectors.   In addition to the great cuisine, beautiful weather, and Southern Charm, it is easy to see why Atlanta is a destination for chic shoppers in the region. 

What a great way to be starting the holiday season!