11/11 - FASHIONABLE HOLIDAYS BEGIN!
LEGACY OF LUXURY
One little word that is a super chic mouthful in any language is FUR. While it can be controversial to wear fur depending where you live, it is one of the most historic symbols of fashion and wealth. There have been times when fur was scarce on the runways, but for 2011/12 -fur coats, wraps, collars, and accessories are once again a huge fashion statement. Of Course one big reason for the resurgence are the 80's references that are key points of inspiration these last few seasons. Think Alexis Carrington from Dynasty - that Diva is still inspiring designers from around the world!
* Incidentally, Dynasty remains one of the strongest fashion references in recent pop culture. Few fictional characters have influenced more designers than Joan Collins & Linda Evans playing Alexis & Krystle. YouTube a scene soon - it's definitely a valuable reference for the fashion industry. Designer Nolan Miller gave women around the world a reason to watch week after week as the ladies you loved to hate, or felt sorry for, were dressed to the nines in gown after gown, dripping in jewels, and wrapped up in fur. After all, the fictional families did live in Denver!
At Ferragamo, the FUR statements are chic and sophisticated. Sheered Mink and Silver and White Fox are as luxurious as it gets. The white fox coat made a strong statement on the runway, shown against a sheer blouse and black skirt. More than any other fashion purchase, furs are timeless. It is not unusual for a woman to have her fur coats her entire life. For this reason, a decision to buy fur is not usually casual. Often, it takes several conversations and visits for a client to invest. This is a wonderful opportunity to romance the collection as your client becomes more sure of her decision. The black and white theme of Runway carries through to the furs. The white fox needs no explanation and is a timeless fashion statement. More innovative is the "degrade feather dying technique" used on the black fox. This technique creates a herringbone effect and makes the jacket incredibly lightweight.
The fur scarves and collars are incredible gift items. **Be sure to suggest these to gentlemen looking for "something different" for their wives. A luxury item that can be worn often with many different looks (that doesn't break the bank) is unique!** Also important to keep in mind - few companies produce this variety of fur items. These quantities are limited, which makes them exclusive, but they are also an example of the size and strength of the Ferragamo brand. *Clients will not see more fur in any other designer boutique.
OFF THE SHELVES
Continuing with the strong 80's themes, let's talk about the power bags in the accessory collection! The structured shapes are strong and sensual. With just one look, they are unmistakably luxurious, the Alligator pocket in particular. The bags find the difficult to achieve balance between masculine briefcases and feminine totes. The silver hardware is the perfect finishing touch to the clean, minimal design.
Then there is the attache clutch. This houndstooth printed python bag would make the ultimate entrance to any meeting you could possibly schedule. It is a fashion statement, make no mistake, but a serious executive could carry this off at the office. Of course, on Gossip Girl - it would be carrying an iPAD or MacBook Air!
FERRAGAMO TIME
From the first day that Salvatore Ferragamo opened The Hollywood Boot Shop in Los Angeles in 1923, Ferragamo shoes, sandals, and boots have been coveted and cherished by women around the world. One theme that has been consistent from that day to this is Equestrian Wardrobe. From Buenos Aires to Florence, the keeping of horses, the playing of Polo, (and more importantly for us) dressing the part- have been in vogue. Speaking of Vogue - over the last 5 years Madonna has become quite the Equestrian - even incorporating the look into a world tour. Of course, without the horse races in Paris, Coco Chanel wouldn't have had the inspiration from jockeys quilted riding jackets that she incorporated into her handbags.
There are few peers in the luxury fashion world that have created equestrian styles for as long as Ferragamo. The look is a consistent reference and should be considered one of the safest investments for any customer. There are options from calfskin booties to Nappa Boots, and then the super chic - two-tone - Nappa & Haircalf. Know the options as it is impressive to have so many different boots in the collection - at her fingertips - or at the tips of her toes!
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