POP GOES FERRAGAMO! - OCT - 15

LEGACY OF LUXURY

When something happens once, they call it a fluke.   Twice is a coincidence, but three times is bona fide!  So, what do they say after four times?  A phenomenon!  I'm not sure of the technical term, but this is the year that POP music went FERRAGAMO!  Never before have so many leading ladies of song worn Ferragamo.   Just like the biggest names in Hollywood wore Salvatore's creations in the 20's, 30's, and 40's - so too are the biggest names in Pop Music wearing Massimiliano Giornetti's latest vision of this global luxury brand in 2011!   Lady Gaga, Madonna, Katy Perry, and Beyonce.   That list reads like the Grammy nominations, but in fact, all wore Ferragamo in the last six months!  Unbelievable!    Whether the ladies were going for sophisticated, sexy, or outright Diva - all were seduced by the style and sparkle of the glow surrounding Ferragamo this year.

Beyonce is the latest global superstar to make Ferragamo RTW a cover story.  The November issue of Harper's Bazaar comes to life with Beyonce in motion in a Ferragamo metallic fringe jacket from the Resort 2012 collection.   We knew that glamorous show staged at the Duke Mansion in NYC made a big impression on the Fashion and Entertainment world - this cover proves it.  Beyonce on Harper's Bazaar is proof positive that Massimiliano's vision of Ferragamo RTW is 5-star luxury!   Use this photo of Beyonce to open conversations with customers looking at any classification.   Women and men love Beyonce, for her talent, her beauty, and her incredible style.   The jacket she is wearing is not the item for everyone, but that doesn't matter.   Glamour is glamour.   (Find an item that you can link to the photo - or start playing a game to think of how to work a conversation back to the Beyonce photo).

OFF THE SHELVES  ZEBRA SOFT W- C465-488-538 $2,450.00

The Fall / Winter 2011 collection of RTW, Shoes, and Handbags proves to be fashionable and functional style by style.   These items are the perfect addition to the sophisticated shoppers wardrobe. The iconic soft W bag is front and center fashion for fall in Zebra printed hair calf.   Stunning in the Zebra print, the black and white color combo makes it easy to wear back to most black and white fabrics. D116-489-650-BLACK - $1,490.00  Don't be afraid to suggest to wear this with the right houndstooth piece, and of course back to solid black and white - SUPER CHIC!   Priced at $2,450.00 and limited to 3 or 4 per store - this is one for collectors. 

The structure and clean lines of the menswear inspired "Andie Pochette" is the perfect bag for any professional woman to take to the office, or use as a chic carry-on bag.  Smooth calfskin and silver hardware gives it that sleek feel of the 80's, but has a timeless classic appeal as a beautifully designed multi-purpose bag. Of course worked back to skinny jeans and a leather jacket, it's a cool addition to a more directional look.BLACK PATENT LEATHER DRAWSTRING - C659-476-917- $1,190.00   Priced at $1,490.00, it is a valuable investment.

Last but not least, one more suggestion for someone who says they can't buy "another black bag".   The patent leather drawstring bucket bag is the perfect way to update any look.   The shine of patent can take a casual ensemble to a much more glamorous setting.   A quick shoe change and this bag can give a daytime look that extra evening edge.   Petite enough to feel appropriate to wear to dinner, but large enough to be functional - this bag has a million uses - all SEXY!  $1,190.00 is also an excellent price point for patent leather.  She will buy this one!

FERRAGAMO TIME      

CETTINA BALLET - D231-474-495 $450.00One of the most exciting points a brand can hope to reach is the rebirth of a classic style to a whole new generation of clients.   The Varina style of ballet flats are iconic to Ferragamo, and now, they are being discovered by the youngest fashion shoppers that see them as the coolest thing to wear with jeans, leggings, or that little black dress.OXBLOOD / RED - 474-496- $450.00   The latest version in two tone patent leather named "Cettina" has the perfect luxury detailing to celebrate a whole new identity.  The two-tone style has a whimsical look of having just dipped your toes in paint!   Suggest both Black / Grey  and Oxblood / Red and for under $1,000.00 she has two very different options. 

Finally, if you have a client that will "never" wear a Vara, Varina, or any ballet flat - there is a bootie that will rock her world!

D586-CORAN ORIGAMI BOW - 478-951-$825.00The Suede Origami Bow Peep Toe bootie has iconic Ferragamo style, in a 21st Century feel.  Rich suede contours the foot, while the slightest peep-toe can reveal a hint of her latest pedicure color!  The Vara bow is re-imagined Origami style - see- we can get her into a Vara Bow!   Priced at $825.00, these sexy suede booties are within her budget for a new Fall boot.  Suggest them today before they are gone.   Just picture Beyonce in these! 

Speaking of key detailing, The braided buckle on the Gancio Selleria Belts is just the type of newness even a classic customer is looking for.   This belt works with so many looks in the boutique for Fall.  Belts are a great additional sale to suggest A690-479-377-$295.00when selling a great pair of shoes or that super chic handbag.   If you can remember to suggest one, belts are a great way to add another layer to a sale and another layer to a wardrobe.   Little by little you are dressing her head to toe!