AVATAR SHOES INVADE FASHION RUNWAYS!

ALEXANDER MCQUEEN - ALIEN PLATFORM Not exactly what they are wearing on Pandora, but fashion designers from NY, Paris, & Milan have been showcasing platform shoes that are out of this world!

The trend has been rising for a few years  now, and who can say when it will reach it's peak or shall we say summit?   It seems that women have always wanted longer legs and smaller feet.   To say these shoes give you height, is an PANDORANS FROM AVATARunderstatement!  Balenciaga, John Galliano, Alexander McQueen, and Ferragamo all have amazing platform shoes  for Fall 2009 and Spring 2010.

JOHN GALLIANO -GALACTIC GYPSY ON THE RUNWAYNo one can compete with Lady GaGa as the poster girl for the platform trend.   GaGa is an international style icon, and her image is as powerful - as her sound.    Her incredible video for BAD ROMANCE featured dazzling creations by Alexander McQueen.  With all her talent, maybe GaGa is from a galaxy far, far away.  She recently told Oprah that she had the idea of painting herself blue, long before Avatar came out.   Maybe James Cameron will ask GaGa to be in the sequel!LADY GAGA "BAD ROMANCE" - ALEXANDER MCQUEEN

Of course Ferragamo is no stranger to platforms.   After all, Salvatore Ferragamo was the first designer to show the platform ( in fact, he received the first ever shoe patent for his cork wedge platform back in the 1937).    The image of his multi-colored platform wedge from the early 30's is known around the world.FERRAGAMO CIRCA 1932FERRAGAMO FALL 2009 - LUISA - PLATFORM STILETTO

For Spring 2010, the House of Ferragamo celebrates the legacy of Salvatore's innovation with a group of shoes inspired by the sea - and the iconic Ferragamo platform.    With countless folds of leather, painstakingly crafted by hand and studded for texture,  each shoe is a work of art.  Ferragamo was the first designer to utilize "sea leathers" or skins from the ocean.   Stingray, eel, python, and various fish skins were all in the designers collection in the 30's.FERRAGAMO GIORDANA - $1,150.00

The spring 2010 collection is full of neutral metallic options that are as hot with jeans as they are with that little party dress. The house has also just revamped their website - making purchasing on-line so much easier - click FERRAGAMO

Everyone knows that shoes have taken over as the HOT accessory in women's fashion.   You can rock your jeans from last year, but shoes are one item you want to invest in each season.   One or two great pairs can keep your entire wardrobe relevant.   

BALENCIAGA "TOY" SHOES - 2007/8In August of 2007, these colorful killers by Balenciaga ran in a story in Elle Magazine.  Inspired by toys (Legos), at the time they seemed really far fetched.   Fast forward a few years, and they seem to be right in step with the trend!

*Jason Jobson is a representative of Salvatore Ferragamo Inc.