G IS FOR GUCCI & GOOD CAUSE
Wednesday, July 8, 2009 at 1:58PM JASON JOBSON 
Italian fashion house Gucci is known for it's famous G G logo bags - this summer the G also stands for Good Cause! Gucci has teamed up with Project Home to raise money for charity by selling a t-shirt and canvas tote. PPR - the corporate parent of Gucci has funded production of the documentary HOME. Director Yann Arthur-Bertrand spent years planning the project that looks at earth from an aerial view. The goal of the film is to inspire people to change thier behavior and think about environmental issues.
Gucci designer Frida Giannini designed the items using organic cotton and non-toxic dyes. The canvas bag comes along with the t-shirt and retails for $195.
The film was released in June and some may remember reading about a screening in LA at the Stella McCartney boutique. McCartney is a long time advocate for Green and Environmental causes. Her company is also part of the Gucci Group.
To find out more and watch the film Home -visit the website: www.Home-2009.com
To purchase the Gucci T-Shirt - go to www.Gucci.com
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