MAY & MOTHER'S DAY - CELEBRATE FASHION ALL MONTH

EQUESTRIAN BOOTS FROM SALVATORE FERRAGAMO JOINS A GIVENCHY COAT, MUGLER TOP, & SONIA RYKIEL SHORTS IN THE STABLE THIS MONTH IN ELLE MAGAZINE'S "RIDING HIGH" - PHOTOS BY LIZ COLLINSThe month of May is magical.  Spring has sprung from coast to coast.  Even in New England where there was frost on a friend's windshield one morning 10 days ago, the promise of warm nights and sunny days has women of all ages thinking two things :"what to wear?" and " I need....".   Those are two of the nicest thoughts we like to hear in the fashion world.  At Salvatore Ferragamo you have suggestions for both thoughts.  In fact, you have hundreds!

This month Salvatore Ferragamo has prestigious editorial coverage for multiple categories of handcrafted fashion.    It's important to take note of the range of the editorials.   One understated luxury item - leather riding boots.   One iconic fashion item - reinvention of the Rainbow wedge.   One ultra-luxe accessory - snake skin fringed runway bag.  One serious fashion runway dress - hand painted knit Spring runway. EXTRA EXTRA FROM ELLE - CELEBRATES THE REINVENTION OF AN ICON - THE SALVATORE FERRAGAMO RAINBOW WEDGE FOR 2015   To receive this much coverage in one month is rare, to have such a variety of categories is amazing, and should really make us all proud to be working with this collection!  For one House of Luxury fashion to be able to fit all these images and stories is really incredible.  Especially when you consider Salvatore Ferragamo is one collection.  SALVATORE FERRAGAMO WOVEN LEATHER / PYTHON / RESIN FOLDING TOTE -CLUTH IS AT THE TOP OF HARPER'S BAZAAR -"TROPICAL PUNCH" FEATURE, JOINING -THE ROW, LANVIN, DRIES VAN NOTEN, VERSACE, AND MORE! There is no Miu Miu to our runway.. It's all the same price point.  Item by item.  One beautiful piece after another.

Mother's Day is a golden opportunity for fashion boutiques.   Of course, it's huge because of the gifts that were  bought for Mom - but it's also a moment when you had sons, daughters, and husbands in the store looking at the latest arrivals.  With so many different women shopping Ferragamo, you can dress - Classic Mom, fashion Mom, Corporate Mom, Beach Mom, and on and on.   With that variety, even a shopper with the best intentions would find it hard not to at least look at something they might like for themselves.  It's human nature!  Oftentimes, two gifts are bought - one for Mom and one for themselves.  It might have been the same day or a few days later.  The romancing has started!   Now that you opened the door, be sure to follow up with clients in the next 10 days. HARPER'S BAZAAR FEATURES A HAND PAINTED SALVATORE FERRAGAMO RUNWAY LOOK IN THE "DESERT OASIS" FEATURE. THIS DRESS WOULD BE AN OASIS IN ANY SETTING!

Runway is always a chance to showcase the most creative offering from a collection.  That is the reason the majority of what we see promoted by the magazines are looks from the runway.  It's really exciting when a classic style, or a look from main collection is featured in a magazine.   It's even more exciting when a classic makes a "best" list.    This week EllE.com published "14 of the Best, Most Colorful Bags For Spring."   How awesome is it to find a Ferragamo bag lighting up the list! The Small Gancio Lock Shoulder bag in Blue is right at home alongside Fendi, Balenciaga, Mark Cross, Valentino, and some lower priced items.   Priced at $1,390.00 - the Small Gancio Lock Shoulder bag is a great way to introduce a vivid shot of color into an otherwise neutral bag wardrobe.  Suggest one today! 

With two weeks until Memorial Day, put together a short list of "must have" items for the Summer.  Choose two items from every category head-to-toe.  Don't forget silks - or CJ!  Those small items can make or break a ensemble.  It can also take a look from presentable to spectacular!   A necklace, ring, or silk scarf can change her relationship with fashion.  Why not be the person that lets her know?FERRAGAMO SMALL GANCIO LOCK SHOULDER BAG IN BLUE - AS SEEN ON ELLE.COM

One big look for Spring - Fashion from the Tropics.   The look has many names, but at the core, it's a use of natural raw materials, or historic, indigenous print designs that have never been more prominent on fashion runways.   Of course the use of Raffia is nothing new to Salvatore Ferragamo clients.  Salvatore himself introduced this material 70 years ago as a ground breaking innovation to world of high fashion.  

Summer is right around the corner, you can tell because so many beautiful accessories are in full bloom!