A SWEETHEART OF A MONTH BEGINS- FEBRUARY 2015

SALVATORE FERRAGAMO "MATISSE" IN SIENNE $1,350.00 - SETS THE TONE FOR THE SEASON IN HARPER'S BAZAAR - FEBRUARY 2015 *IN STORE IN BLACK LEGACY OF LUXURY

 They say that trends in style swings like a pendulum - from one extreme to a another.  Back and forth.  It's hard to argue with this theory when you look at the Spring runways of the hottest fashion houses in the world!  Just a few years ago, the chicest women were pouring themselves into corset like dresses and pointed, multi-colored shoes. SALVATORE FERRAGAMO COLLARLESS JACKET AND FULL SKIRT - SPRING 2015 In 2015, the trend setters are creating silhouettes much less fitted.   Cocoon coats, full skirts, and the ultimate swing back - the  platform wedge - is yet again in Vogue.  STELLA McCARTNEY DENIM JUMPSUIT - SPRING 2015 Let's focus on the foot.   Salvatore Ferragamo started a revolution in Hollywood in the 1920's with designs for women's shoes that the world had never seen.   KARL LAGERFELD PROVES YOU DON'T NEED AN HOURGLASS SHAPE TO WEAR AN ATTITUDE! - CHANEL SPRING 2015His Cork Wedge Heel would inspire millions as it came to symbolize an era that went "Over the Rainbow" with the Technicolor spectacle that was The Wizard of Oz.  The multicolored shoe created for actress Judy Garland in 1938 remains an icon in the fashion world.  The look of the platform was revived in the 70's along with Jumpsuits and the peasant blouse - also making a comeback this year.  In 2015, Massimiliano Giornetti pays homage to the "Rainbow", and all the cork wedges Salvatore created with a modern twist.  CHLOE USHERS IN THE RETURN OF THE PEASANT BLOUSE AGAIN IN 2015. - ARE BELL-BOTTOMS NEXT?  Combined with a 2015 version of "Mae" created for Mae West in the 40's, these retro-modern shoes set the trend for Spring 2015.   Critically acclaimed, they make a statement, give her height, and comfort the foot. Cork wrapped in luxurious leather makes these shoes lighter than she will believe!   Get your most fashionable customers to try one on as soon as they arrive!   Take a look at the exits from Chloe, Chanel, and Stella McCartney.   *THE 70'S ARE BACK!

Harper's Bazaar gives the Ferragamo platform wedge just about the best endorsement possible.   Featuring the look on the February "Welcome to the Issue" page.  The page sets the tone for the look of the season. What more can you say?!  #WedgeIssue

OFF THE SHELVES

Keeping with the theme of the swinging pendulum, let's take a look at handbags.  While bags grew to the size of small parachutes just a few seasons back - some of the most coveted shapes for Spring 2015 are petite, mini, and beautifully detailed.   The mini-sized bag is a true luxury.  The small proportions make them more difficult to produce with painstaking details  The size also often adds to the production time for the same reason, making the price points similar to bags much larger.   *Explain the extra time and effort these bags require when talking with shoppers.  STELLA McCARTNEY SPRING 2015 HANDBAGS IN A RANGE OF SIZES - INCLUDING THE MINI FALABELLA

The mini bag also makes a wonderful accessory to any outfit - perhaps even more so than a larger bag.  Most small bags can be worn cross body, or attached to a belt - meaning they remain part of your look - even when you arrive at your destination.   In that way, the mini bag is like a necklace or belt.   Also, the small bag draped across the body can add texture and draping to a look, flattering the body and drawing the eye to the waist or hip.   This small bag worn in a bright color can also add a pop to any outfit.   The brighter the better.   

Vogue Magazine has declared that 2015 welcomes "The return of the it bag".  VOGUE MAGAZINE RALLYING READERS TO HASHTAG THEIR FAVORITE BAGS! The most famous fashion magazine in the world is celebrating a reinvigorated attention to handbags for the fashion world.  Vogue is asking readers to share their own favorite looks on social media with the hashtag #ItBag2015 - sounds like fun to me!   **Many of the hottest offerings are the mini shapes**

While the mini Sofia is not a new offering - it has never been more beautifully detailed.   This size is an excellent option for younger clients that has resisted the larger options, or those who had labeled it "too classic".   The miniature size makes it fabulously retro.

SPRING 2015 FENDI MINI-PEEK-A-BOO BAGSALVATORE FERRAGAMO MINI-SOFIA $1,290.00FERRAGAMO TIME - SUGGEST SILK

With Valentine's Day just around the corner - there are so many options for Sweethearts - regardless of her style.   Be it the classic sophisticate, the stylish trend-setter, or the corporate conservative - there are silk scarves for every woman.SALVATORE FERRAGAMO SILKS - ALWAYS A WORK OF ART - $380.00

With colors and prints to compliment every hair color and skin tone, silk scarves made in Italy are romantic just by their very existence.    The production process alone could make you swoon.   When showing a scarf - play with the shape and the movement.   Animate them as she would while wearing it.   Laying flat they show a beautiful image, but gathered and folded they create a flattering palette around the neck. 

Of course we know there are 100 ways to wear sliks.  A silk scarf can be classic or sexy - but it is always sophisticated.   Suggest one on its own to the opening price point shopper, or as a wonderful add on to a handbag, knitwear, or shoe purchase.  You are guaranteed to find a flattering print for any client you work with.  Encourage a regular client to browse the prints on her phone, and then choose her favorite in person when she stops by the boutique

Of course, you can alway suggest fine jewelry!  Think a client is a serious candidate for FJ but your store doesn't carry it?  Perhaps you can organize a store visit during a trunk show to a store in the region that does carry FJ.   Create the most personalized shopping she has ever experienced.   Luxury is always in reach at Salvatore Ferragamo. THE ENDLESS POSSIBILITIES WITH SALVATORE FERRAGAMO SILKS- JUST A CLICK AWAY