FASHION FREEZE IN THE NEW YEAR!

SALVATORE FERRAGAMO SHEARLING - FALL 2013 - FEATURED IN TOWN & COUNTRY MAGAZINESALVATORE FERRAGAMO FALL 2013 SWING COAT - FEATURED IN ELLE MAGAZINEAs this article goes to press, much of the United States is bracing for the lowest temperatures seen in more than two decades!  Unless you sell Dennis Basso furs all day it can be a challenge to work luxury into the mind of clients dealing with snowstorms, snow days (the kids are home!), and Parka only weather.   Those of you that guided clients to the fabulous fur or wool outerwear in the Ferragamo collection in the Fall should be hearing some great feedback. This season, a coat is not only an accessory, it's a necessity!   If you are lucky enough to be in a warm climate this month - lucky you! CHRISTOPHER KANE SWEATSHIRT AND PLEATED SILK SKIRT - AS FEATURED IN VOGUE MAGAZINE'S "RAZOR'S EDGE" PH: DAVID SIMMS  Get your visiting clients excited about beautiful fashion they can wear back home after the big thaw, or locals in the mood for the next big trends.  CHRISTIAN DIOR PLEATED SILK SKIRT WITH CUT OUT- VOGUE JANUARY 2014 After all, Salvatore Ferragamo is one of the hottest collections, forecasting mainstream trends - usually at least one season ahead of curve. SALVATORE FERRAGAMO PLEATED KNIT SKIRT - SPRING 2014 - VOGUE - JANAUARY 2014 

OFF THE SHELVES - & RIGHT ON TREND!

2014 is bound to be a palette cleanser with color blocks and silhouettes that are less costume-like, with more lifestyle simplicity.   We saw a Gatsby era tribute to the 1920's and 30's in the last few years, but the next trend celebrates earlier looks of the 20's created by the likes of Coco Chanel and other designers giving women freedom from corseted tailoring.   Think comfortable cardigans and over the knee skirts of silk, wool, or cashmere. Chloe, Salvatore Ferragamo, & Reed Krakoff - Colorblock in the new year!   Vogue Magazine's January feature - Razor's Edge shot by David Sims takes focus on pleated skirts of all varieties.   A soft Blush palette from Salvatore Ferragamo, Christian Dior, and Christopher Kane,  are feminine, slightly bohemian, and easy to wear.

Carrying on the soft Color concept for Spring 2014 is Elle Magazine's "Block Party" featuring the best color blocked bags of the season.   Salvatore Ferragamo's Sofia in Peach, Bisque, and Cream is a breath of fresh air for any Spring wardrobe!  Another black bag just seems so 2013 when there are so many colorful options in the new year.   Additionally, a mix of color has never been more relevant.   Combining two or three colors has become a new neutral. 

**Take the opportunity to introduce new looks into every shoppers wardrobe.  The new year is a great time to turn over a new fashion leaf.   Nothing can boost your ego like a whole new look!

FERRAGAMO TIME

If you're still freezing, one look at the Spring 2014 Salvatore Ferragamo Campaign will warm your soul! SALVATORE FERRAGAMO SPRING 2014- DARIA IS THE PICTURE OF BEAUTY IN PLEATS AND PAINTED PYTHON -SHOT BY MERT & MARKU Shot in sunny California, the absolutely beautiful images by famed photography duo Mert Alas & Marcus Piggott showcases super model Daria Werbowy in all the sophisticated glamour that is at the core of Ferragamo's DNA.  FERRAGAMO RUNWAY HIGHLIGHT - SPRING 2014SALVATORE FERRAGAMO SPRING 2014 - DARIA WERBOWY WEARS LUXURIOUS LAMBSKIN AND PAINTED PYTHONKnown as Mert & Marcus in the industry, these talented photographers have worked with Lady Gaga, Madonna, and Bjork creating iconic album and promotional images.  Additionally, the duo have worked on some of the largest fragrance campaigns in the industry from Louis Vuitton, Gucci, Yves Saint Laurent, and more.   For Salvatore Ferragamo,SALVATORE FERRAGAMO - SPRING 2014 - DARIA DAZZLES IN FLOWING PLEATED SILK, STRUCTURED CALFSKIN, AND PAINTED PYTHON the duo captured the sensual, Beautiful, and sophisticated spirit of the ideal Ferragamo woman as silk pleats, supple leather, and luxurious python all flatter this beautiful woman wearing the collection.  Luxury fashion as it was meant to be - flattering, pretty, and beautiful.  The campaign highlights the ability of Salvatore Ferragamo in finding the balance between timeless classic and fashion statement.  

LEGACY OF LUXURY  - CJ TAKES CENTER STAGE

When speaking of jewelry in the world of luxury fashion, it might surprise some that often the conversation is about Costume Jewelry.  We've talked about the relevance of Costume Jewelry or CJ before - but never has the category SALVATORE FERRAGAMO CJ CUFF IN ELLE MAGAZINEbeen more highlighted and editorialized than right now.  While the biggest names in fashion have Fine Jewelry collections, it's the CJ that has become one of the hottest accessory categories.  

As with most collections, Salvatore Ferragamo is among an elite few that creates handcrafted costume jewelry in the same manner it creates fine jewelry or fine leather goods.  Made in Italy quality is probably most evident in an item like costume jewelry. The small details speak for themselves.  It is amazing to see the editorial coverage that one bracelet from the Spring Collection has received month after month.  Lucite and color blocking have made this cuff the star of countless magazine spreads.   Let this one item be a reminder that CJ is an excellent suggestion for any gift giver, or a whole new accessory category for the fashion forward shopper.  

Start suggesting these collectible pieces today - they are among the most unique items in your boutique - many times the most limited in production as well.  Let's add a little dazzle in the New Year!