SLEEK & CHIC SEPTEMBER - ONE TO REMEMBER!

As we celebrate the last days of Summer, let us all realize how important and relevant the Fall 2012 Ferragamo collections will be.  The synergy and style across all categories this coming season is electric!  Be ready for those shoppers who are coming back home tanned, rested, and ready to shop!  August was a fantastic month for editorial coverage, and that is the month the most stylish women in the world read fashion magazines on Summer holiday.   Let's be honest, who drags those giant September issues with them to the beach?  Impossible! MARION COTILLARD IN FERRAGAMO - VOGUE - AUGUST 2012 PH: PETER LINDBERGH 

IN THE PRESS

The August issue of VOGUE featured a stunning pictorial of Marion Cotillard - One of Hollywood's hottest actresses and THE hottest actress in France!   This beauty also happens to be the face of Dior - but that didn't stop her from dazzling the opening double page of this fashion spread in Ferragamo!  The off-the-shoulder embroidered silk chiffon devoree top is breathtaking.   This one piece has more detail than some entire designer collections.   Priced at $4,950.00, it is the type of item fashion clients might wear once a season for the next 20 years.   Worn back to black it is SLEEK & CHIC, worn back to skin tight jeans it's just plain sexy!  Ladies choice.  

OFF THE RUNWAY  BLACK WOOL JERSEY (517-228-13B978-$1,170.00)- THE PERFECT BACKDROP FOR AN EXOTIC BAG! -

This Fall the Ferragamo boutiques are once again one of the strongest dress destinations in the industry!   From Sleeveless to Long Sleeve (ALWAYS hard to find out there), from Jersey to Lambskin, the Ferragamo Dress gives Sleek & Chic options to take her from day to night.   Black jersey will travel the world in style while showcasing the latest handbag, shoe, and jewels.  Luxe Lambskin in deep burgundy demands attention from entrance to exit all eyes are on the lucky lady who wraps herself in this dress that fits like a glove. 

**Don't forget prints can hide a multitude of sins (old school talk for a few extra pounds!).   The black & white graphic printed dress can actually help camouflage figure flaws.  The drape of the fabric combined with the color and print creates a slimming effect.   Convince her to try it on as hanger appeal might not win her over**

Every shoe client is a potential handbag, or RTW client.  Don't be shy to suggest a complimenting style OR something completely different that you think would be perfect for her.   Keep in mind any woman carrying Chanel, Bottega, or Dior is not surprised to see price points of $1,500.00A SUNNY DAY IN SAN FRANCISCO WITH THE BEAUTIFUL LINDSAY BRACKEN IN BURGUNDY FERRAGAMO - LUXE LEATHER DRESS- $2,950.00 for shoes, and $4,000.00 for handbags.  **This means at Ferragamo she can probably buy the shoe and the bag you are showing her and not break the bank or budget she has for the day**.  

In addition, most of these women do not have Ferragamo RTW at home, meaning YOU are in a powerful position.   If your store carries RTW, you are showing her something she HAS NOT SEEN somewhere else.   If you don't have RTW in your store, you can still cultivate that desire and curate a selection for a best customer.  Make it happen!  Any associate at Neimans, Saks, or Barneys is dying for exclusives in any category - you have a store full of them! 

MERCHANTS MIX

This Fall, the Ferragamo Feed welcomes a new category that showcases your New York based buying team's suggestions for the perfect pairings of handbags and shoes.  We will get to see their perspective and thought process that goes into shaping your assortment!  Instagram photos will help us tell the story.  You might be surprised how  styles seen in a different light can look so different, even though they might be in your store right now!  BORDEAUX HAIR CALF (PONY SKIN) BAG & CHIC, NEUTRAL SUEDE & PYTHON PUMP

The Sleek & Chic styles in the prolific shoe collection is among the strongest examples of a Ferragamo statement shoe.   In fact, the details are so unique, yet understated, that these styles are among the strongest in the marketplace this year!  They are highly detailed yes, but not overdone.  There were some serious circus shoes walking some Fall runways this year, but the Ferragamo woman is always sophisticated!  The heels of these lovelies undergo a galvanization process to give the SLEEK laminate of mirrored Gold!  Rubber injected leather soles also give an an extra spring in her step for Ms. Chic!  Make no mistake - the pumps, ankle boots, and boots are all "made for walking"!   These Golden detailed heels have the perfect hardware partner in golden studs that adorn the New Signature bags!   She's coordinated without "matching", so much cooler.  *Bordeaux and Grey Opal Python are colors to collect in these two categories.*  The double strap handle of the NEW SIGNATURE bags make these practical shapes all the more appealing.   A wonderful hybrid of a Hobo, Tote, & shoulder bag - New BORDEAUX PYTHON & SMOOTH CALFSKINSignature bags offer her choices in size, color, & materials.   Smooth leather, supple suede, & sleek exotic python all animate these new styles.  These shapes have more East / West length than North / South depth-making them a great choice for women of all heights and sizes.LUXURIOUS SUEDE, GOLDEN HEEL, & GLOSSY PYTHON

Don't sell one of these shoes without thinking to suggest a bag, and vice-versa.  Mix and match all the styles of both these groups. 

Practice pairing them up with different clothing scenarios.  (Black pants with what bag and shoe, Leather dress with what clutch and shoe, etc).    Practicing with merchandise really does make it so much easier to make suggestions to customers.  This is golden, because clients can feel the difference when you know the collection and have confidence is what you suggest.   Remember -You are the style expert, and she needs your advice.   At the end of the day, the client is always right in her choice - but even the most determined customer usually wants your opinion. 

Be ready to have one this Fall!