FIERCEST ONE OF ALL - FERRAGAMO JUNE 2012
OFF THE SHELVES
ON THE COVER
Mirror mirror on the wall - Charlize on In-Style Magazine's Cover dazzles them all! Star of the upcoming blockbuster "Snow White & The Huntsman" Charlize Theron is striking in Salvatore FerragamoRTW while promoting her new film on the June 2012 In-Style Cover.
Theron is no stranger to fashion and is one of the most stylish leading ladies on the scene today. She is in fact the face of the Dior fragrance - J'adore Dior. Glad to see the face of Dior looks so chic in Ferragamo.
This dress (Exit 35) from Spring 2012 was a press only piece and not produced for the U.S. - however there is a strapless version in golden silk satin crepe in limited quantities in boutiques now for $2,640.00! A sparkling way to spend a special Summer night. Suggest this lightweight fabric to any fabulous shopper who might be planning a sexy getaway of fun in the sun.
Metallics of all shades are a great companion to sun-kissed skin and Summer highlights.
Remember that any shopper looking at runway fashion heels is the perfect candidate as a new Ferragamo RTW client. Some easy cross-selling categories are: Silk scarves - Silk printed blouses, Leather handbags - Calf or Lambskin Jackets, Runway heels - cocktail dresses. ** Every fashion shopper wants to see something her friends have NOT, & Ferragamo RTW is only available in Salvatore Ferragamo Boutiques **
SUMMER OF COLOR
The time for fun in the sun is here! The June issue of Ellefeatures a brightly colored story - "Training Day". Supermodel Liberty Rossshows tailored runway items paired with casual & colorful sport pieces. The silk satin Ferragamo jacket in clementine from Exit 1 continues to shine, paired with a navy "football" jersey tank and high-tops from Isabel Marant. Take notice of the Chanel NYLON bag in bright yellow that retails for $1,800.00. (That's not a typo - Nylon - $1,800.00).
These are the color combinations Massimiliano Giornettifilled his Spring Ferragamo Runway with earlier this year. The colors we have all been talking about - styled casually - but making the statement. Pastels have almost become a neutral - go figure!
Incidentally, don't let anyone tell you that these colors are just for models or magazine pages. I snapped a picture of a good friend last week in NYC who was right on trend. My friend Suzanne has an impressive portfolio from her days as an interior designer, but these days she spends her time gardening at home in Tuxedo Park. She won't mind me saying he is over 60 and really lit up the room in her YELLOW pants from The Gap, her small RED saddle bag from Chloe, and her Gold oxfords from Clergerie! You have all the colors in your boutique to make dynamite combinations like this for Summer. Give the whole look a lift with a pair of the red hot Jet Set sandals from runway! With the range of color and retail price of $595.00 - those heels are a color kick start for any Summer wardrobe. * A great reminder to suggest high-low combinations to our fashion customers! Resources like American Apparel have a rainbow of colorful tees and tops to pull many ensembles together. * Go the extra mile and find the piece for your best clients. Sometimes a twenty dollar item can help sell a two thousand dollar jacket!
LEGACY OF LUXURY
Ferragamo is in "Fine" company in the June/July double issue of Harper's Bazaar. Ferragamo Fine Jewelry ads have made their U.S. debut in an issue dedicated to fine jewelry from the biggest names in the industry. Ferragamo joins Cartier, Dior, Chanel, Gucci, Hublot, and more in this aptly titled issue "Fashion Rocks". Ferragamo's 18k White Gold & Diamond Ring demands your attention as it graces the pages of Harper's Bazaar. Take the opportunity to talk to any shoppers about this most exciting and luxurious addition to the world of Salvatore Ferragamo. Also, be sure to spread the word about the dedicated website for fine jewelry. www.FerragamoJewels.com
Giving this issue twice the wow factor and twice the relevance for Ferragamo is the cover story featuring Kate Moss in a 21 page spread shot by famed photog Terry Richardson.
Ferragamo opens the shoot with a gorgeous Kate up to her waist in the crystal blue waters of Jamaica, wearing a Ferragamo black tunic top from Fall 2012! This fashion icon showcases the hottest looks from the Fall runways, all the while enjoying a Summer getaway. What a perfect way for shoppers to start dreaming of the Ferragamo Fall collection, while on holiday somewhere fabulous. Take advantage of these luxurious opportunities to share with your existing and new clients this season.
Stay tuned - things are about to get even hotter!
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