12/15/12 - A LUXURIOUS HOLIDAY GETS WRAPPED!

HOLIDAY STARS HELP SPREAD OLD WORLD HOLIDAY CHEER!HOLIDAY RUSH! 

Bon Courage retail associates!!FREIDA PINTO "CLUTCHES" FERRAGAMO IN DUBAI You are in the home stretch of the 2012 Holiday Shopping Season.  Sale clients are out in force, on the hunt for Hot Fall Fashion Looks.  Ferragamo is not an overly distributed brand, giving you more power and making your boutique more exclusive than most!  This is the perfect time to find her that hot runway look she was eyeing all season AND find the perfect gift for her sister or daughter!

LEGACY OF LUXURY

Ferragamo fashion editorial continues to fill page after page of every fashion magazine -IN-THE-WORLD!  From fashion forward Visionaire to the staple of good taste - Town & Country - the story content has never been more luxurious.  The collection has attracted the attention of rich and famous women from coast to coast.   **These over-the-top editorials are extremely important to all sales - from a fur coat to a pair of sunglasses.  Is your average shopper looking for a fur coat? NO.. However, ALLJESSICA JOFFE - FERRAGAMO FUR COAT - TOWN & COUNTRY JAN 2013 MERCHANDISE is elevated by an ultra-luxe image.**   Case in Point -the double page photo of model/writer - Jessica Joffe in the January issue of T&C, in a Ferragamo Fur.   Sexy, Sophisticated, and all luxury!

**Important to note that fashion clients are facing confusing advertising this time of year from Bridge and Moderate priced collections like Michael Kors, Tory Burch, & Rachel Zoe.**   Shockingly, established upscale department stores like Saks 5th Ave, Neiman Marcus, & even Bergdorf Goodman have heavily invested in many of these collections in a desperate attempt to attract younger shoppers.  However,  instead of luring in new customers, many designer customers have actually traded down due to this merchandise mix.   Shoppers have also become complacent to the endless collaborations of high-end designers and fashion fashion brands.   CORAL ESSENTIALS - SOPHISTICATED SPRINGThe recent partnership of Neiman Marcus + Target left both companies disappointed with the initial results at retail.  The marketing backfired with some Neiman Marcus clients upset to see the luxury store associated with Target, and some core Target customers felt left out by merchandiseNM + TARGET POINT OF CONTENTIION priced out of their reach.  Unfortunately the exclamation point logo had some exclaiming their unhappiness!  To Be Clear:  Many clients shop at Neiman Marcus and Target, however they want luxury merchandise at one place and bargain items at another.  

Fashion houses like Ferragamo, Chanel, & Dior continue to attract new clients by offering the most luxurious products available.   Luxury items creates luxury demand - not discounted gimmicks.  ** Ferragamo has joined the short list of iconic brands that have reached the milestone of successfully attracting a third generation of loyal clients much like Chanel & Dior.**   A true Legacy of luxury!

MERCHANTS MIX

With an ultra luxe Fall & Resort collection getting all the press, be ready to spread the word to your best clients that wearable, chic pieces are on the way for Spring - or already arriving.  OVERSIZED PRINTS - CASUAL BUT CHIC The Spring collection is inspired by modern day L.A.  The sophisticated, chic L.A.  More Hollywood Glamour, less Reality TV Start - after all - this is Ferragamo!

These clothing, shoe, & handbag collections can be combined to give her an effortless way to look chic at all times - day or evening - without trying too hard.   The easy shapes of silk printed tops, monochromatic swing coats, and easy trousers can be her go-to day wear looks.SLEEK & CHIC TAMINA - 542-671-$950.00  Oversized prints worn in easy dress shapes, two piece dresses, or belted with a chain back to a sexy jean.  Red is also so much more than a color for lipstick or shoes.  Worn as a neutral, it gives an instant charge to any outfit.   These pieces are strong pillars in a well heeled wardrobe.  Convince clients to try on a trouser, or slip into a coat when she is shopping for shoes or handbags.ALMOND TAMINA IS THE PERFECT NEUTRAL PUMP! - 542-672 -$950.00

The Sleek & Chic python pump Tamina is an example of Hollywood glamour.  Gold hardware frames the heel - with state of the art construction that is classic luxury.   With over the top shoes "Circus Shoes" in so many collections, these python pumps in Almond or Shell Grey retailing at $950.00 are a breath of chic air!   For the ladies looking for a pump more to the "point" - Susi is the new Ferragamo signature pump.  Modern, sleek, and very sexy.  A golden SF signature adorns the heel along with an inset golden chain.  Available in a range of colors like citron, black, almond, and the pictured shell grey ayers skin at $675.00 - it is a must have item for any client that wears heels!GANCIO ZIP W/ PYTHON - 533-390-$2,100.00

When it comes to handbags, the chicest tote in the industry is just around the corner!   The Gancio Zip tote in Shell Grey with Python accents is in a word - gorgeous.  This tote shape has it all - practicality, style, and the structure to be appropriate at the office -CELINE TOTEa luncheon -or that after work cocktail event.  The tote is a perennial staple for the well dressed woman.   Like the classic Hermes Berkin, a tote is always in style.  REED KRAKOFF TOTE The Gancio Zip is right on trend as well with Celine & Reed Krakoff also invested heavily in the shape.    The side zip pockets can be pushe in to give the bag more of a square frame feel, or pushed out to give that exagerate East -West wing span.   Either way - she makes a chic entrance!    **Look for the Black and Porcelain Crocodile versions of this bag in your PK book (25K) - IF YOU DARE!**SHELL GREY GANCIO ZIP TOTE - SLEEK SILVER HARDWARE

This holiday season, more than ever, your boutique has something for every luxury designer shopper.   Challenge yourself NEW SIGNATURE PUMP - SUSI - #532-476 - SHELL GREY AYERS $675.00to make the connection, find out what she is looking for, and present an item she hasn't seen before.  The large assortment of merchandise you have at your fingertips is an ASSET.   Make sure you are taking advantage of the assortment.  "I have something that is not on the floor" is one of the most enticing sentences spoken in luxury retail.   Make your store stand out from all the other boutiques, because the Ferragamo collection is larger than many brands combined.  

Clients WILL find merchandise in your store they cannot find anywhere else.   That's exclusive!  That's luxury!   That's what clients are looking for this Holiday Season!   Ho Ho Ho - Happy Holidays to all!!