FLIRTY FEBRUARY - FERRAGAMO SPRING 2012!

EVA MENDES WEARS 13B828 - BEIGE & IVORY SILK CREPE HALTER DRESS - $2,340 FRIDA PINTO WEARS 13B844 - SILK PRINTED HALTER TOP - $820.00OFF THE SHELVES  

This might be the Winter that never was (it's 50 degrees in NYC as I write this!) and while the season is far from over - the fashion world is looking to the Spring Collections that are filling boutiques from coast to coast.  The WORLD got a sneak peek at Ferragamo Spring/Summer at the now-famous Resort Show on 5th Avenue way back in June.   That show garnered press coverage the world over.   Much of the attention was due to that gorgeous Resort Collection, but the leading ladies in attendance were breathtaking - and of course - head to toe Ferragamo!

Eva Mendes never looked more sophisticated than she did in theEVA MENDES - FELLING FLIRTY AND FUN! silk crepe halter dress that has just arrived in boutiques.  There are less than 30 units in the United States and that makes this dress more exclusive than most fashion houses the size of Ferragamo will ever offer customers!   Unfortunately, 100% silk is also harder and harder to come by in the fashion world -FRIDA-GO-LIGHTLY by not at Ferragamo.   Take every opportunity to tell customers when a blouse or dress is all silk.   Dresses are a big strength of the Ferragamo collection and this dress proves that point!   Body language says it all and Eva clearly felt beautiful and sexy. 

Frida Pinto channeled Audrey Hepburn in a multicolored halter, ivory skirt, and wedge heels - light and breezy and oh-so-chic!  The halter top has arrived early and this is a silhouette that every customer needs to own.   This piece is available in limited quantities, but there are other halter shapes on the way for Spring!  Suggest a halter top or sophisticated day dress today.    

**Don't ever feel left out if you don't have RTW in your store.   Talking about these trends and styles with all customers will only raise your status and credibility in her eyes.   So many of these trends influence what handbags and shoes a woman buys, so these trends affect every fashion client.

LEGACY OF LUXURY

There are few things that represent luxury more than a finely crafted handbag or shoe.  Salvatore Ferragamo 491-803 LINETTE TOTE IN PORCELAIN CALFSKIN - $1,750.00help create the industry of luxury shoe making and 80 years later - Ferragamo shoes still exemplify "Made In Italy" craftsmanship at its best.   In addition, the finest fashion houses from around the world do anything they can to produce handbags in Italy.   At Ferragamo - 491-807- BLACK LINETTE TOTE - $1,750.00that's a given!   Ferragamo handbags have the savoir faire and legacy that few collections have.   I just witnessed the spell a Ferragamo handbag can have on a woman.   I met a fashionable shopper that was going up and down Rodeo Drive with the goal of finding a new handbag.  Wearing a purple cashmere sweater and matching purple Fendi bag, she wanted color.   That is, until she saw the black LINETTE tote.  The braided handle and gold hardware detailing stopped her in her tracks.   With all the color in the boutique, this fashionista was torn - but bought the black calfskin bag.   Also available in creamy Porcelain, the bag is right on trend!   A tailored tote with countless details.  **Versace is making a big push to relaunch handbags and this bag evokes that type of styling.  502-249 CASSIA PUMP IN BLUEBERY PATENT LEATHER $495.00

With all the retro styling on every runway, the CASSIA pump is on trend and classicPRADA "RETRO" SPRING 2012 STYLE at the same time.  The chunky heel and Gancio Belt Charm detail make this shoe one to collect.   Suggest super cool Blueberry as an excellent alternative to black.  (also available in Grey and Black).    This pump is the perfect shoe for Spring looks from Prada or Marc Jacobs.

FERRAGAMO TIME

The month of February is prime time for Ferragamo Spring RTW Trunk Shows!   The vibrant runway collection is hitting select boutiques from coast to coast.  If your store is hosting a show -FERRAGAMO SPRING 2012 -SILK JUMPSUIT & JACKET I'll be there - and I'll be excited to talk about color, shape, and story to inspire our most fashion forward shoppers.   This Spring Massimiliano made a fashion statement, and now it's our turn to make that statement be heard loud and clear in our beautiful boutiques all over the country.   If your store doesn't carry RTW - you still get to brag about the runway collection!  The gorgeous campaign starring super-model Giselle is everywhere!  Clients are sure to be taking notice of the beautiful vision Ferragamo represents for Spring.   Talk to them about prints on blouses, dresses, skirts, or scarves.   There is a bit of print for every customer that wears Ferragamo.   Your job is to find what item will work on her!   Let's get creative and think outside the box.   If your store doesn't have RTW, partner with one nearby that does.   Make a special arrangement for a customer to shop the collection at your store or that larger boutique where she is visiting.   Perhaps arrange a day to take her to see the collection.   Talk with your manager or managers talk with your associate that has a client you think would appreciate this extra attention.   Spring 2012 is all about luxury styling, so let's make an effort to give her a luxury experience while shopping at Ferragamo.   Hope to see you at a Trunk Show soon!