SHOOT THE MESSENGER IN OCTOBER!

OFF THE SHELVES

FERRAGAMO MESSENGER BAGS - W MAGAZINE -OCT. 10 All the fashion magazines have done just that this Fall!  Messenger bags are a huge trend for the season - and a classic reference that crosses style and gender.   Across the shoulder bags are fashionable and practical as they provide hands free portability.   Luxurious leathers and exotic skins are featured in bag after bag for fall - from calfskin, to suede, to a sueded crocodile!  W Magazine devoted a full page editorial for Ferragamo's Fall messengers. Ermanna Bag - Brown Suede - $1,950.00  The neutrality and subtle equestrian references make these bags timeless and unisex!  The understated detailing also make many of these bags appropriate for business or as pure fashion accessory.

Think of suggesting a messenger or "cross body" bag to your classic customers who haven't tried the look before.   *A great addition to any travel wardrobe.*  

 "PRAIRIE FASHION" ON THE FALL 2010 FERRAGAMO RUNWAYThe messenger bags are the perfect companion to one of the hottest trends for Fall - Prairie Fashion! FALL 2010 PRAIRIE FASHION FROM NEW YORK'S JOHN BARTLETT  Runways from New York to Milan featured leather tailoring, full skirts, and Autumnal tweeds!  Ferragamo was right on trend and has been a reference for fashion editors from every major publication month after month.   The unanimous consensus is that Massimiliano Giornetti hit a home run with his first runway collection for Ferragamo Donna.   Tapping into the core DNA of the brand, Giornetti was able to keep heritage strong as well as creating a thoroughly modern collection.

LEGACY OF LUXURY

Of course the legacy of Ferragamo began with custom made shoes for the rich and famous leading ladies of Hollywood in the 1920's.  Ironically, the Fall 2010 runways were full of retro heel inspiration.  Chunky heels in rich suede colors are a must have this year.   Mary Janes, Strappy Heels, and knee high boots were all part of the story on the Ferragamo Fall runway.  These retro styles work perfectly with Fall fashions from Marc Jacobs & Prada.  Both collections were retro- retro- retro for Fall!  These runway looks are the perfect purchase as October finally brings Fall weather to much of the country.  

FERRAGAMO TIME

In 1965 The Ferragamo RTW collection made its debut.  Adding the category took the collection to another level as a house of luxury fashion.   With the strength of the Fall 2010 RTW collection, it is clear that Ferragamo RTW has never been more relevant!  Glamorous and sophisticated, the Ferragamo woman appreciates quality, purity of design, and effortless style.   Page after page of rich editorial fill every major fashion magazine.   A major trend on fall runways was a nod to 70's glam with a retro disco reference in the form of lurex and shine.   A picture perfect example can be found on page 443 of the October issue of Elle Magazine.  This shot can also be interpreted as a nod to the 80's with big jewelry and heavy makeup.  The mix of textures of the gun-metal lurex dress with the exotic handbag in oh so chic!  Suggest a deep rich colorful bag as an evening look to your favorite clients this season.  Shirt dresses are a great silhouette to showcase your favorite accessories.   The perfect piece to introduce RTW to your shoe or handbag client.   Adding just one piece of clothing to every accessory customer's wardrobe will have a dramatic effect on the collection!

Stay tuned for resort news in the next FERRAGAMO FEED.