FESTIVE AT FERRAGAMO - DEC. 2010

OFF THE SHELVES - on black Friday?

BLACK FRIDAY is probably the most anticipated and / or reviled day of the year in retail.   However, just like holidays celebrated by a religion different from your own - those of us in the luxury sector typically watch other people experience this frenzied day of shopping from a distance.    Amazingly however, many of our boutiques had brisk sales on Friday November 26th, despite the fact that we were not on sale!  **a true sign of the excitement surrounding the Ferragamo collection in 2010**   This was not just the case for our boutiques cloistered in centers catering only to the very rich.  Ferragamo boutiques in shopping malls offering more commercial stores also reported healthy full price sales on this day known for discounts!  News to truly be THANKFUL about!

LEGACY OF LUXURY

MASSIMILIANO WITH DREE HEMINGWAY -ATTIMO LAUNCH ON THE STANDARD ROOFIt was over 80 years ago that Salvatore Ferragamo first charmed the leading ladies of Hollywood with his charisma and passion for luxury footwear.   Many a Beverly Hills soiree celebrated Salvatore and his designs year after year in the 1920's.  Believe you me - they knew how to party in L.A. in the golden age of the Hollywood studios!  In the rich tradition established so long ago, the Ferragamo collection continues to celebrate and be celebrated all over the world.    From the 80th anniversary in Shanghai in 2008, to the rooftop terrace of the Standard Hotel in NYC this year launching Attimo, Ferragamo draws a luxurious crowd.  DREE HEMINGWAY FOR ATTIMO - FRAGRANCE SHOE STYLE #454394 - $550.00 The beautiful Dree Hemingway, great-granddaughter of legendary writer Ernest Hemingway co-hosted the Attimo launch party with Massimiliano Giornetti.   Talk about sophisticated associations!   Dree is dreamy in the Attimo campaign.   The FRAGRANCE pumps in the ad are to die for - get your favorite customer into a pair (or 2.. they also come in black and are only $550.00!)- before they are gone! 

Speaking of Legacy - the Ferragamo Boutique at the Northpark Center in Dallas recently hosted a cocktail party with Elle Magazine to launch the Ferragamo Resort Collection.   SOPHISTICATED RESORT PIECES IN NORTHPARKA portion of sales from the evening benefited the MD Anderson Cancer Center.   *Hosting a charitable group is a wonderful way to attract a sophisticated clientele.  Talk with your Manager if you have a customer involved in a reputable charity whose membership would be an appropriate match with Ferragamo.  These events are best planned months in advance to capitalize on establishing a relationship with benefit hosts before the actual party.* W BAGS ALL AROUND - NORTHPARK

The Resort collection is rich in cocktail separates and playful items to spice up any Holiday plans!  (The Northpark Center is one of the most elegant shopping destinations in the Country.   Owned and operated by the Nasher family who are passionate about modern art, NorthPark feels like an extension of the Nasher Sculpture Center at the Dallas Museum of Art.  

Ferragamo has been toasted in Dallas for decades!  It was over 60 years ago that Dallas based retailer - Neiman Marcus awarded Salvatore with their prestigious Oscar of Fashion.    The chic women of Dallas have been well heeled ever since!

FERRAGAMO TIME - 1947

FERRAGAMO INVISIBLE SANDAL -1947Salvatore Ferragamo is awarded the Oscar of Fashion by Neiman Marcus in Dallas, Texas.  The award highlighted his newly patented "Invisible Sandal".  The prestigious honor was given to a select group of influential designers throughout the years.  Christian Dior was awarded the same year for his Couture Creations.   Interesting to note that Mr. Ferragamo was honored by Neiman Marcus 10 years before Coco Chanel who travelled to Dallas to receive her award in 1957.