Victor Alfaro is back in Fashion!

One of the hottest names in the fashion world in the 90's was Victor Alfaro.    Every magazine you opened, there was Victor's sexy evening clothes on one of the super models of the day.  In fact, you didn't have to open the magazines, his drop dead gorgeous runway collection graced as many covers as it did editorials.    Alfaro had a pulse on what was sexy and what women wanted.   He also had a magical effect on the industry itself.   Victor was on the short list of magazine editors and fellow designers themselves.   Sometimes we see designers who are press darlings, and then there are those that are awkward in the press, but talented - Victor Alfaro has that rare combination of talent and charisma.

There was a CFDA award, a big bucks deal with Italian Fashion House Gilmar (Marc Jacobs designed for them previously for their ICEBERG collection) , and a very public friendship with Madonna.   Then, just when he was riding high - he decided to pull the plug.   His career was soaring, but Victor was looking for more personal growth.  Always a man of action, Alfaro acted quickly on his instincts.  He took to the west coast to give himself a fresh perspective and new references.   All of us that live in NYC can relate to needing a complete change of scenery now and again.   Within no time - the next big project in Alfaro's life was happening.   His passion for Art and Architecture led to the birth of Vista Art & Design.   An interactive website that connects buyers and sellers with one of a kind artwork, home furnishings, collectible objects, and real estate.   This was a true labor of love and his research trips around the globe really inspired the creative bug that he thought he had put on the back burner.    Just as Alfaro had launched Vista - the Bon-Ton group approached.   The premise was perfect for what Victor was feeling.  The idea of bringing amazing looks to customers that had incredible value.   Bon-Ton also gave Victor the ability to design not just rtw, but shoes, bags, and cj as well.  This is an incredibly difficult task when you have your own collection at designer price points due to the lack of big volume production..  and Volume they have.   The fall collection is available at the Bon-Ton stores all over the place.. With over 250 doors, those of you outside NYC (we don't have any here!)  know them better than I do!   Get to a store near you or for the states that are Bon-Ton challenged... click above to shop the website.   Like most big stores this year, Fall looks are selling for prices you just can't believe!     

I had been calling for Victor to get back in the game!  Look at my post from late last year in Miami asking when, when when!   Fashion Rag Post - Alfaro/Miami/Art Basel