CAMPAIGN WATCH - SPRING 2014 - MERT & MARCUS SHOT IT!

MADONNA FOR INTERVIEW MAGAZINE - PHOTOGRAPHED BY MERT & MARCUS IN 2010 - A SHOOT THAT CATAPULTED THE DUO INTO THE FASHION STRATOSPHEREWhile the political landscape around the world seems to be focused on ugly rhetoric, the Spring 2014 ad-campaigns in the world of luxury fashion have never been more beautiful.  Sure, there are those that focus on off-beat style or awkward beauty, but the strongest ads are luscious.   Making a bigger contribution than most is the dynamic photography duo of Mert & Marcus. Mert Alas & Marcus Piggot are two of the most famous fashion photographers in the world.   The duo work together, making them a unique powerhouse in the industry.  Having made their name shooting for French Vogue and Interview magazines the two have quite a following.  Their portfolio of work for Spring 2014 alone would be the "best of" for most photographers entire career.   Stunning shots represent Versace, Gucci, Stella McCartney, LOEWE, and Salvatore Ferragamo.   The campaigns all bring the respective brand's image front and center.   Two feature superstars - Lady Gaga for Versace and Penelope Cruz for Loewe.  All feature amazingly beautiful people - and fashion.  Of all the looks, I could pass on Gucci... (I still miss the Tom Ford Gucci days. Call me nostalgic). 

With all the talented photogs out there, it is nothing short of amazing that this duo have so many fashion brands in their portfolio - and we haven't even discussed fragrance and beauty brands they shoot!  The dynamic duo are represented by heavyweight agents - Art Partner, but at the end of the day talent books gigs.   Many times it's that one shot that a designer sees in print and says "That's the look I want".. or "Who shot this" - which can lead to a wonderful collaboration.    Start flipping through  W, Harper's Bazaar, Elle, Vogue, V, and Interview Magazines to see many of these beautiful campaigns in print - still the best way in my opinion... click any of the images to see more from these houses of luxury fashion and major fashion publications.

LADY GAGA FOR VERSACE - SPRING 2014- PH: MERT & MARCUSGUCCI - SPRING 2014 - PH: MERT & MARCUSSTELLA McCARTNEY SPRING 2014 - PH: MERT & MARCUSSALVATORE FERRAGAMO SPRING 2014 - PH: MERT & MARCUSPENELOPE CRUZ FOR LOEWE SPRING 2014 - PH: MERT & MARCUS