JASON JOBSON - IN STORE

Follow Me

 

 SEARCH A TOPIC

EDITOR'S PICKS

LAMBERTSON TRUEX FASHION updates from an industry pro. What's in this season?

 Artists to know now   Click LOOK

The chicest details to decorate your home or party.. Click NOOK

Timeless design trends from the masters.  Click BOOK

Sounds you can't #RESIST! ... Click SHOOK

REEL NEWS

EXPLOSIVE STYLE - ATOMIC BLONDE DELIVERS

ATOMIC BLONDE

REVIEW

RENT

ESCAPE
WATCH & LISTEN

 

DUA LIPA

BILLIE EILISH

ATOMIC BLONDE

BLONDIE

HEADED TO NYC?

MEAN GIRLS on Broadway

IS SO #FETCH

*click image for tickets*

NOW

 

SARA BATTAGLIA "ZIG ZAG" BAG FOR SALVATORE FERRAGAMO

SALVATORE FERRAGAMO FLOWER HEEL PUMP

PARTY DRESS

 

ARMANI COLLEZIONI

 

 

 

THE LATEST

Entries in retail (1)

Thursday
Jan082009

DKNY Giving It Away - What about Brand Image?

I snapped this pic on Madison Avenue today.   While many of the designer boutiques are attempting to bring some normalcy back to the retail environment after those crazy holiday sales - DKNY is practically giving it all away.

When I saw this window - I couldn't help but cringe.   We all appreciate a bargain, but when you see this type of extreme mark down doesn't it make you think why is all this stock left?   I think your image of the company is diminished in the long run, and there is weakening of the brand.

 
It's hard to believe that a decade ago DKNY was as aspirational as any major label.   When advertising mastermind Peter Arnell first designed the company logo for Donna Karan and coined the DKNY nickname - the collection was hot!  

 

Now.... 90% off!!   At this point, why not dump the stock to off-price retailers?  The collection should just be sent down to Century 21.   Tourists expect huge deals there and the store could save face instead of having to sell the collection for 10%.