FERRAGAMO VARA - AN ICON IS REBORN- L'ICONA

OLIVIA PALERMO WEAR CUSTOM L'ICONA FERRAGAMO VARAS IN PARISLong before Carrie Bradshaw's obsession with Manolo Blahnik and the Red Sole Diaries of Mr. Louboutin, the most famous shoe maker in the world was making bank with a classic shoe women around the world were collecting in their closet.   The Ferragamo Vara was instantly retro and right on trend.

WWW.ICONA.FERRAGAMO.COM

Salvatore Ferragamo was the premiere shoe maker in Hollywood, from the day he opened his Hollywood Boot Shop back in the 1930's.   MODEL JESSICA HART AT THE FERRAGAMO L'ICONA LAUNCH PARTY IN NYCThe avant-garde visionary who created the stiletto for Marilyn Monroe, tFERRAGAMO VARA ICONA CUSTOMIZED SHOES - $550.00he Ballet Flat for Audrey Hepburn, the wedge for Judy Garland, and on and on, Ferragamo never saw a foot he couldn't create a work of art for.  Thirty five years ago, Ferragamo's eldest daughter and design partner, Fiamma, created a flat shoe for women to wear with the look of the moment - cropped pants!   The Vara was born.   The iconic bow and the made in Italy quality made these shoes must haves.   Fast forward thirty five years, and the House of Ferragamo is one of the biggest fashion empires in the world.   With over 600 stores globally, to say the name Ferragamo means "luxury shoes" around the world is a fact.  May 1st, 2013 marks the re-launch of the Vara Icon.  L'Icona is a dedicated website and media blitz that celebrates the launch of the custom Vara program, giving the woman who has everything a chance to have something that no one else has!  Custom Shoes.   With several hundred combinations of colors, bows, and skins, L'ICONA is the perfect first pair of Varas for the young fashion girl - or the ultimate gift to the devoted Ferragamo fan.   The launch features 21 gorgeous and talented socialites, models, and celebrities sharing their own customized Varas over the course of 21 days!  Watch sneak peak of the video from www.icona.ferragamo.com below: