CAUSE FOR SHOPPING IN BEVERLY HILLS

I was recently in Beverly Hills, which never disappoints!  I learned about a great reason for you to shop till you drop for a good cause on October 12th.   

I spent a few days on Rodeo Drive and the boutiques have never looked better.   The fall collections are strong and wearable and full of investment pieces.   After the economic fallout of the past year, designers have been wise to offer more value for your money in a wide range of products.   

I was at Salvatore Ferragamo, hosting a preview of the resort & pre-spring collections.   There are some amazing metallics in the collection that you will want to add to your permanent collection.    While there, I met Judith Rubins, a super stylish VIP client who was previewing the collection, and also working for her charitableJASON JOBSON & JUDITH RUBINS cause, Lupus LA.
LupusLA.org  is bringing together the hottest boutiques in Beverly Hills for a fun filled day of shopping.  Visit Fendi, Versace, Ferragamo, YSL, Bottega and so many more- where every purchase will raise money for the charity.   Judith was rocking an amazing ochre colored ostrich bag by who else- Ferragamo!  Take note of her whole outfit - that is how you wear color!

Start the day on October 12th at 10am with breakfast at Versace on Via Rodeo, there you will pick up your Passport to shop.  (passports are available all day at Versace).   10% of your purchases will help raise money to find the cure for Lupus.   Your passport will list all the boutiques participating, and where to enter drawings for prizes and gifts valued up to $5,000.00!  

At Noon Join the Mayor of Beverly Hills, Nancy Krasne at Bottega Veneta as she proclaims October 12 " Hollywood Bag Ladies Day".   The Bottega collection will have your jaw dropping  with the pale earth tones Tomas Maier dreamt up for fall!.

At 2pm - Fendi will announce the winner of a $5,000 drawing of clothing and accessories.   (entries accepted at Fendi until 2pm).

Cafe Rodeo at the Luxe Hotel is a great place to grab lunch to recharge your batteries and plot the rest of your shopping scrimmage!   The cafe will also donate a portion of your bill to LupusLA.org.

Don't forget to end your day at Italian Mega Brand - Ferragamo.  Dropping off your shopping passport will enter you in a drawing for some fabulous prizes.

Call Lupus LA at 310-657-5667 or visit www.LupusLA.org to reserve your complimentary "shopping passport".

Lupus is a chronic, autoimmune disease that affects more than 5 million people worldwide.   The disease can attack the body in many different ways.   Skin, joints, and/ or organs can be damaged by the disease.

The disease got national attention last week with the sad passing of Lucy Vodden in England.   Lucy was the childhood friend of John Lennon's son Julian.   Julian can home from school one day at the age of 4 with a drawing.   He told his father, "that's Lucy in the sky with Diamonds".   The song that John Lennon wrote inspired by his son would become one of the most iconic Beatles songs.     Vodden died at the age of 46 from Lupus.    She had battled the chronic disease for years.KAREN SARTI & JASON JOBSON IN FERRAGAMO

Coincidentally, another VIP client in the boutique the next day is also touched by Lupus.   Karen Sarti has so much energy and such a positive attitude, it is hard to believe that she suffers from this silent but painful disease.   Karen has a great sense of style and is willing to try new things and take chances- which is always the sign of someone who has great style!    Karen was excited to hear about the Hollywood Bag Ladies shopping event for Lupus LA on October 12th!   Both karen and I were headed to LAX that night.   I was taking the red eye back to NYC and Karen was heading South to Guadalajara, Mexico.  A home away from home for Ms. Sarti.  Hope to see her again soon!  

Save the date - October 12th.   A great cause and a great way to start your week.

If you can't make it to Beverly Hills on the October 12th, save the date for November 18th for the annual Hollywood Bag Ladies Luncheon.   More information  on the website.  Click - Hollywood Bag Ladies