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FERRAGAMO FALL 2010 RTW PREVIEW
Wednesday, June 23, 2010 at 10:15AM JASON JOBSON 
SALVATORE FERRAGAMO FALL 2010The arrival of hot and sticky Summer weather means one thing in the Fashion world- FALL TRUNK SHOWS! That's right, the world of high fashion has a unique relationship with the calendar. To be the first to reserve the hottest pieces from the Fall runways, you have to get to the stores when the weather is also HOT. The more in demand the collection, the harder it is to find key pieces left in the stores come September or October!
MASSIMILIANO GIORNETTI
This season the house of Ferragamo has seen a flurry of press accolades for the first RTW collection for women from designer Massimiliano Giornetti. The fashion press were buzzing since it was announced that Mr. Giornetti would succeed Cristina Ortiz as the designer of Ferragamo Donna. Having had such a strong following for his Ferragamo Uomo collections, editors and customers alike were waiting to see what his Ferragamo woman would look like.
SALVATORE FERRAGAMO FALL 2010So who is she? Mr. Giornetti gave his audience what they were dying to see. Luxurious and sophisticated classics with a modern twist! The devil is in the details as they say - and Mr. Giornetti's were right on trend! It was reported in the main stream press that one key editor was overheard leaving the runway show in Milan saying " Now THAT is what Ferragamo is supposed to look like". What more can you say?
The fashion magazines all agreed that Ferragamo was one of the hottest runway collections for Fall. Flip through the June issues of Harper's Bazaar & W to see the first glimpse of Fall editorial.
*Please join me Friday June 25th in the New York Ferragamo Flagship boutique on 5th Avenue. We will be previewing the Fall RTW collection, as well as key handbags - and of course SHOES! Ferragamo is the designer that invented the concept of designer shoes - and 80 years later the house is still building on that legacy!
To preview the collection on-line click - FERRAGAMO FALL.
SALVATORE FERRAGAMO - 655 5th Avenue - 212-759-3822