STELLA'S SHANGHAI SURPRISE!

YOU DON'T SEE COLLECTION PREVIEWS LIKE THIS IN THE U.K.!!!! - DANCERS ERUPT AT STELLA McCARTNEY FALL PREVIEW IN SHANGHAIThe busiest woman in the world of designer fashion just took Asia by storm!  Stella McCartney blew through China with star studded events in not 1, not 2, but 4 cities in 10 days!   This on the heels of the Met Ball where Stella represented her cool kid style in spades.   Stella knows what women want, and also what smart, cool women want.   The fashion flocks in China clearly LOVE Stella.   The fun started in Shanghai, where a Fall Collection preview turned into a performance worthy of a Glee season premiere!    The Astor House Hotel was the historic venue for the presentation that wouldDANCERS, MODELS, AND A PRIMA BALLERINA (ALL IN STELLA McCARTNEY) WELCOME STELLA TO SHANGHAI become the party of the season.   Mid presentation, couples began ball room dancing, then modern in a surprise choreographed performance created by Bianca Li.  The dancers were electrified by Daft Punk's "Around the World" - the hit single and video that Bianca Li herself Choreographed.   Li has also worked with Kanye West and Paul McCartney.   Coincidently, Daft Punk just recently released their first studio album in eight years..RANDOM ACCESS MEMORIES-and it has raced to the top of the charts on both sides of the Atlantic!   But then again, who else but chart toppers would team Stella have to spontaneously flash-mob / dance for the collection preview?  STELLA McCARTNEY & KATE MOSS IN HONG KONG Forget Fashion's Night Out, Stella events are full scale fun! 

Onward to Beijing and Tokyo for new Stella Store openings!  McCartney continues to raise the bar on her retail events all around the world.  In the U.S. shoppers are used to lavish spreads and flowing champagne when a luxury brand previews the latest collection.   In the U.K. STELLA McCARTNEY WINTER 2013 COLLECTION PREVIEWhowever, shoppers at most brand openings are lucky to see an open bag of crisps, regardless if you are on Bond Street or High Street.  Let's give this very British designer credit when credit is due!  

Stella McCartney really is in a league of her own when it comes to retail events and her approach to media presentations.   Most press events feel like contractual agreements between a "brand" and a "star".  On the contrary, Stella McCartney parties are the coolest thing happening in town, so of course there are some celebs there - some even in the family!

The finale of this marathon of killer events was a presentation to coincide with Art Basel Hong Kong.  Luxe department store Lane Crawford hosted the event at the British Embassy.  Supermodel Kate Moss just happened to make it.  The fashion flock might be a jaded bunch, they all leave smiling from a Stella McCartney party.   It goes without saying all the girls carry Stella's bags and LOVE the oversized jackets or jumpsuits she does so well.   Look for the navy chalk stripe pieces in the Fall collection..  MUST HAVES!    See you on Mars Stella - I mean what else could top this Asia blitz?   CLICK IMAGES TO LEARN MORE. 

STELLA McCARTNEY SPRING 2013