It's so exciting to see FENDI shine in all it's fashion glory this past three years. For YEARS the brand was an afterthought. Overshadowed (in my opinion) by the GIANT personality of Karl Lagerfeld and his affiliation with this storied house, but more so by his GINORMOUS affiliation and success with CHANEL. In fact, Lagerfeld has been affiliated with FENDI for longer than he has been twirling tweed at Chanel. Karl is a font of creativity yes, but for too many seasons FENDI could almost be called CHANEL LITE. IF Chanel had wide belts, Fendi had wide belts. If Chanel had a bag in a bag, next season Fendi - bag in a bag... and on and on and on.
Lately however, the whimsical creativity Karl has unleashed in anime and cartoon like Technicolor has caused the brand to explode with interest. All types of shapes and sizes of accessories, and of course those famous furs! Even Karl's likeness on a FUR key chain or bag ornament became an "IT" things. There haven't been this many FENDI bags on the street since the companies famous #BaguetteBag helped create the concept of the "it" bag in the 90's.
Smaller brands like TULESTE took the fur pompoms and RAN with it... and now those items are "IT"s. Love those TULESTE girls!!
Having said all that.. the FENDI bag I'm enamored with lately is one of the most classic, conservative, and safe handbags they make. The 2 Jour (play on words for tourjours or tous jour) - meaning everyday and always. The bag is fantastic. It's the perfect size (there are several), and it's just formal enough for business uptown, and just cool enough for having fun downtown. The calfskin leather is durable enough to take a beating and honestly, it starts to look better when it's worn in. This navy version is my friends go-to bag. She is cool and chic and lives in the South of France. The bag has bopped between NYC and The French Riviera for a year now - and just gets better! Click images to shop the latest color.