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Saturday
Mar232013

MEROCRAT - CONNECTING THE CREATIVE DOTS

The world of fashion is glamorous and gritty, ever changing, PHOTOGRAPH : TOMAASand truly more global than ever.  With sites like Linked-In and Monster, professionals can find jobs across town or across the world - literally.   While those platforms are perfect for resumes and networking for corporate positions, the creative talent that makes fashion fashion aren't so lucky.   At least not until now.   MEROCRAT is a platform created to showcase the talented work of professional make up artists, hair stylists, fashion stylists, models, and any creative role that lends itself to freelance or consulting work.  With large photos to flip through and a clean, easy layout, the site makes it so simple for those hiring the most important pieces of the puzzle to spend that advertising budget.  Nothing is more stressful than finding "the right" person for hair, makeup, etc.   The pressure to create a "perfect" campaign or for any promotional material to be top notch has never been more intense.  

While there are specific agency sites you can visit to see talent represented by that agent, Merocrat's concept is to streamline all information into one place.  Ultimately, a network of talent, an audience hiring, and a community to share insider information.   

The difference Merocrat offers is obvious from the moment you log in.  MAKEUP ARTIST : CLARISSA LUNA Immediately you can view portfolios of talent working in your city.  In a moment I was looking at the portfolio of the very talented Clarissa Luna.  The story Dark Beauty got my attention with her dramatic eye work.  Click and click and you get a sense of what an artist can do.  (Of course it's not all that they can do, but what they have done - and that is usually enough).   A minute later I was looking at the portfolio of photographer Tomaas, in another world, with his vision created through light and texture.  

One of the most exciting aspects about the site is that it is evolving as it grows.  As with all other on-line entities (this blog included), month after month the look will change.   While it might take an agency months or years to adjust to current trends in the your or any industry, a site like Merocrat has the ability to change almost instantly.  Each new profile created by that next member can help to morph the site over time.   This makes this site the ultimate resource for creative talent in the world of fashion and beauty.  To learn more click MEROCRAT.

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