FERRAGAMO GOES GAGA FOR E-COMMERCE

TILDA SWINTON IN FERRAGAMOItalian luxury brand Salvatore Ferragamo is having yet another huge week.   Readers remember the recent W cover with Tilda Swinton, the uber-luxurious Resort show on 5th Avenue, and the IPO that had investors saying "Ciao Bello" in Italy.  You would expect the house to be a little more quiet as we approach the dog days of Summer, but August is starting out anything but quiet!  

On Friday August 5th, the house will offer an exclusive event for U.S. customers with the first ever "Virtual Trunk show" of ready-to-wear, shoes, and handbags.  ELETTRA ROSSELLINI WIEDEMANN  Model Elettra Rossellini Wiedemann stars in this ground breaking web-event.   Granddaughter of the Hollywood legend, and loyal Ferragamo client -Ingrid Bergman, Wiedemann brings a sense of sophistication and legacy to the campaign.  Visitors who register at www.Trunkshow.Ferragamo.com can create outfits ELETTRA IN FERRAGAMO FALL 2011via virtual paper-dolls and share the ensembles on Facebook and Twitter- talk about savvy marketing!!  Shoppers have just three weeks to order the limited quantities and styles during this exclusive event.

This would be the biggest news of any week, had a little singer named  Lady Gaga not stolen the show!  LADY GAGA IN FERRAGAMO FALL 2011 That's right, international superstar and fashion icon (she did give Alexander McQueen a global stage AND re-launch the runway collection of Thierry Mugler) Gaga wore Head to Piano Ferragamo- that's right, I said Piano,  on The View on Monday.  Ok, the piano wasn't actually Ferragamo, but Gaga had it painted to mimic the houndstooth print of her Ferragamo Dress, Shoes, & Python Clutch. GAGA'S "ODE TO FERRAGAMO"  I think that means she really likes it!    It also shows that Gaga is growing into her style - after all this legendary house (nicknamed the "Italian Hermes" by loyal fans) is the first company she has worn that offers such a full spectrum of fashion goods from silk scarves to men's ties, to those hot stiletto shoes!    Is this a sign that Lady Gaga might be starring in the next Ferragamo campaign?   We'll have to wait and see, but with Ferragamo - something major unfolds week after week!

To learn more about the virtual trunk show, visit www.Trunkshow.Ferragamo on Friday August 5th!  Until then - visit Ferragamo.com to see all the things happening at the house that Salvatore built, or visit the Salvatore Ferragamo boutique in your town to see the Fall collection in person.