CUSTOM JEWELRY CRAZE NOT JUST A WHIMSY
Thursday, June 25, 2009 at 5:10PM JASON JOBSON 
WHIMSY RINGS AND BEADSAfter working in the fashion industry for years, it's rare that I come across a trend that has totally escaped me. That happened this week when I discovered WHIMSY - a jewelry collection that showcases collectible glass beads. I had no idea there was such a collectible. Not only are women all over the world collecting glass and enamel beads - they incorporate them into jewelry any way they can. The folks at Whimsy have come to the rescue by offering a great collection of rings that lets you interchange your favorite beads. Made from reclaimed sterling silver, 14-karat gold and gemstones, the rings would be beautiful on their own - but are designed to showcase your beads. Artist R. Craig Whitten is the man behind the collection. Mr. Whitten has been hand crafting fine jewelry for 30 years. 
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As we are seeing more and more - people are wanting to personalize fashion and create one of a kind items. Whimsy is a perfect way to show your style and get creative. The collectible bead craze is also a perfect example of customers spending more time to build a collection of items they love. These jewelry lovers are not just going to a store and putting down a credit card, but purposely taking the time to choose each piece. This is a trend that has reached far beyond arts and craft items and with the Whimsy collection we see that the idea has reached the designer price point range. Whimsy rings are perfect for displaying your favorite beads from Pandora, Chamilia,Zable, Halia, or Trollbeads.
I attended the Swarovski Crystallized boutique opening this past week. The entire concept of the store is individual crystals for sale for you to create your own look. I'll have more on that zoo of an opening later! For a global company like Swarovski to be rolling out concept stores- it's clear they feel the customized jewelry craze is here to stay.
I'm sure it's just a matter of time before you see Chanel or Louis Vuitton offering customized costume jewelry bracelets, rings, and necklaces! To shop for Whimsy beads and rings today - visit www.WhimsyWorldwide.com
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