Pamela Berkovic sees things you don't. Literally, because she is backstage in places the public aren't permitted, creatively because she has the eye of a great photographer. Ms. Berkovic finds moments in the chaotic setting of the back of house at fashion events from New York to Paris. It is her keen ability to create images that are beautiful and powerful that stand on their own. Every shot is a valid work of art. With the current obsession of photographers to find gritty "real" shots of models and people on the street, talented images like Pamela's are a breath of fresh air. It's no surprise that the biggest names in fashion like Stella McCartney, Thom Browne, & Cacharel give Pamela full access to their fashion events.
Fashion shows are no doubt one of the most stressful days in the life of a designer. Months of work come down to 10 minutes of action in a multimillion dollar runway show. Even more testament to Pamela's work that deisgners trust her to be back of house when chaos is unfolding!