HOLLISTER CRASHES ON 5TH AVENUE

HOLLISTER TIDAL WAVE OF A FLAGSHIP ON 5TH AVENUE PH: Jason JobsonLifestyle brand HOLLISTER unveiled it's latest Flagship on New York's 5th Avenue with the fanfare and drama that will be hard to top.  The brand is known for giving tweens, teens, and young adults the wardrobe staples first worn by the coolest kids in Southern California.  Flip flops, flannels, polos, T-shirts, and of course worn in denim in every sand blasted shade known to man.

While the store is found from coast to coast in every shopping mall worth visiting, the grand opening on 5th Avenue at 52nd street cements the brand as a major player in the world of casual design, alongside it's older brother Abercrombie & Fitch.   Hollister is literally 5 blocks from Abercrombie and together the square footage of both stores is staggering. The store is right across the street from Italian luxury legend - Salvatore Ferragamo.   This is the second flagship for Hollister in NYC.  The store opened a massive complex of dark rooms and wood on Houston Street in 2009.  TRAFFIC JAM OUTSIDE HOLLISTER PH: Jason Jobson

The evolution of retail on 5th avenue is as intriguing and volatile as watching the stock market.   In the last 10 years the landscape has shifted  and turned from ultra luxury to moderate, back to luxury and into the current state of affairs:   Luxury Lifestyle - meaning a "luxury" customer might just waltz into Bergdorf Goodman wearing flip flops and jean shorts to purchase a Chanel handbag for $4,000.00.   Furthermore, the jean shorts might be Chanel and cost $1,200.00.   Casual attire has reached a level unknown a generation before and Hollister is the first step on the inauguration of, and induction of a designer fashion customer.  Hollister calls their guys and girls "Dudes" and "Bettys" and both enjoy a logo or two from head to toe - be it a Moose, an eagle, or eventually a CC or GG.

Just a block away is the flagship of the store where the Bettys go when they want to look a little more dressed - Forever 21.   That retail giant took over the space that legendary Japanese Department store Takashimaya sadly vacated last year.   

Check out the website of all the brands, and plan your visit to NYC & 5th Avenue.

Hollister , Abercrombie , & Forever 21