It's a hot Summer.. one of the hottest on record in fact. In New York, Dallas, Los Angeles, and cities across America, Europe, and in the U.K. as well. Leave it to Stella McCartney to give us a fashion campaign that addresses this heat-wave head on. Images from her Fall / Winter 2013 campaign have just been released. The campaign was styled by Stella herself and photographed by Mert Alas & Marcus Piggott. The collaborative fashion duo known as Mert & Marcus - not to be confused with M/M Paris - the other fashion art director / photographers duo. (Not easy getting any attention in the U.K. these days unless the story mentions the Royal Baby!)
Stella McCartney expresses herself in her campaigns using strong, bold colors, and striking poses. Her ads are always about more than one dress or one coat, but the overall image as art, and ultimately - the brand. Stella is an island unto herself when it comes to - well so many things in the fashion world. She is the only woman in her 40's running a global, namesake, fashion house. She is the only global fashion designer that refuses to use leather in her collection. She is the only major fashion designer to be developing organic skin care. Stella McCartney is consistent and a class act - she is also cool. Dive in for Fall. Menswear tailoring and silhouette heavily influence key pieces in the collection - TREND ALERT. While this trend is being felt across the industry - Stella has street cred when it comes to Menswear detailing - in fact she owns it. From her first collections at CHLOE in the 90's, Stella has iced her collections with a masculine piece here and there.
Look for the campaign in print in the September issues!
Click images to go for a swim!