FERRAGAMO FOR HOLIDAY - 2010

OFF THE SHELVES

Exit 10 - CAMELHAIR / SILK CARDIGAN $1,490.00With crisp November weather just around the corner, the Fall / Winter collection is hotter than ever!  We knew when these looks hit the runway that they were sophisticated and chic - but the fashion editors confirmed it by choosing looks month after month for the glossy editorials.   Now, customers from coast to coast are proving how relevant these designs are by rushing to buy Ferragamo RTW!  Some pieces have a waiting list - a true sign of a hot collection.   One great item to introduce to that customer who is making her first RTW purchase - the luxe cardigan.   The beige camelhair/ silk cardigan w/ suede detailing from the runway collection doubles as a dress for the most fashion forward.   For most customers, it will be a go to piece in her wardrobe for years to come.  (Don't even get me started on the fedora!  If you have one in your boutique and you haven't told an Ingrid Bergman / Ferragamo story - What are you waiting for?)  As for the cardigan, push up the sleeves, belt it, and layer it over a tailored blouse and a soft silky skirt - super sexy - yet sophisticated - classic Ferragamo!   Think you saw a perfect skirt at the luxury brand next door?  You should be networking and making friends with other sales associates - they can be your eyes!  A great way to establish new clients is word of mouth by a trusted sales associate at her "favorite" brand.   You would be amazed at the synergy you can create by teaming up with others to build a sale.  

 LEGACY OF LUXURY - RESORT TO THE FASHION RESCUE! LAYERED KNITWEAR ITEMS - A STAPLE FOR CHIC TRAVEL

Nothing says luxury more than a Resort / Holiday delivery.  Any client shopping for lighter, more playful items to add to her wardrobe in November and December clearly has a Holiday in mind.   Find out where she is going.   A great conversation starter is to ask what her holiday plans are - "any trips coming up?".  "These great little dresses just came in -THE NEW SUIT FOR SPRING 2011 so perfect for Miami / the islands / St. Barths"!    In addition to warm holiday destinations,  in the U.S. many of our markets are relatively warm all year.  With our overheated homes and offices here in America, many of our clients can wear the lightest items all year round.   A tailored jacket from Holiday could her staple little black / navy / ivory jacket regardless of the month!  One category that is a classic travel resource - knitwear.   What travels better or has more options?  Be sure to work through the collection book to see all the shapes you are on order for.   Knitwear also makes great gift items.  The stretch-ability of knits makes them much less intimidating for husbands and boyfriends while shopping for that chic Ferragamo Woman in their life. RETRO STRIPES ON A PLAYFUL DAY DRESS- CHIC Suggest a knit and a silk scarf and she will be in Holiday Heaven come December!! 

If the lucky lady visits the boutique after she receives her gift, be sure to suggest one of the sexy little dresses that are hitting the shelves in the beginning of January.   The retro trend of the 60's and 70's continues for Spring 2011.   Get ready for stripes and graphic patterns to be filling the pages of every fashion magazine from New York, Paris, & Milan.   Also, get your most fashionable clients ready for the new suit proportions for Spring 2011.   Ferragamo is one of the collections setting the tone for proportion and silhouette next season.   Think fitted, tailored jackets, cropped pants, and yes -platforms.   A bit more down to earth for 2011 - but still floating on air.

 FERRAGAMO TIME

No shoes speak to the DNA of Ferragamo like a well detailed platform.   Salvatore Ferragamo shaped the idea of how other designers from his day - and even to this day -think about platforms. DUCCIA - D089- $495 - BLACK OR TAN  Ferragamo designs were decades ahead of their time - and even now our archives are timeless classics.   Mr. Ferragamo said of his own shoe designs that often he "felt like I wasn't learning to make shoes as a child, but remembering how".   It was as if the knowledge had come to him from another time and place.   This magic is unique and makes the Ferragamo GILLIA - C048- $580 - NAVY, RED, OR TANlegacy as exotic as can be.   Suggest a pair of the latest platforms to your next client.   If she is not a typical platform or wedge customer, even better.   There is no more enthusiastic client than one that has just been converted from her staple shoe!  As the fashion expert - this is our job - pushing clients a little bit outside of her comfort zone.  That is when she will shine.   That is also when you will shine as the style expert that convinced her to go there.  Platform, wedge or somewhere in between - these styles for Holiday / Pre-Spring are stunning.   Safari Chic or Heritage Icons - you can't go wrong with any of these.   Both groups take her higher - one by pump and one by true platform.   Suggest both today - with these prices - she will not believe she is shopping DARLEEN - DENIM / CALFSKIN - $375at the original Luxury Shoe House.  While you have her thinking of her holiday trip - suggest a pair of the latest flats from the Casual Chic group.  With denim and leather detailing these shoes DARLEEN - METALLIC GOLD - $375are a must for khakis or jeans when she is on the go exploring on that vacation.   Suggest gold as a great day to evening option when a long day of sightseeing means going straight to dinner.

Wherever she is headed for the holidays, Ferragamo has her covered - from head to toe.   Now that's luxury.