COLOR CORRECT in 2016 - HEAD to TOE!

C Magazine giving her an electric assormtent of COLOR from Spring 2016The brightly colored creations from the biggest fashion houses in the world are lighting up boutiques from Paris to NY to Beverly Hills.   Salvatore Ferragamo, from the moment he began creating fashion accessories 100 years ago in Los Angeles, utilized a full rainbow of colors.  Innovative approaches that are still inspiring not only our Creative Director, but designers at most fashion houses.  That's a true sign of a legend, and a bonafide legacy to follow.Edgardo Osorio for Salvatore Ferragamo - Spectacular Color!

Italians, and many cultures of the Mediterranean have a special relationship with colors in their life.  Is it the beautiful blue water?  The way the light reflects off majestic mountains?  Who can say.  For years, it was easy to spot European tourists shopping in the U.S. by their unique sense of style and the way they mix and match colors from head to toe.  Edgardo Osorio's capsule collection for Salvatore Ferragamo is on fire! In the last five years American Women (and MEN!) have embraced wearing color in a way I've never seen in the last twenty years.  It's exciting to say the least.  No longer are women held to strict rules of what color work together.   With that in mind - the Spring collections are a great opportunity to choose items that will stay in their wardrobe for years to come.   Designer fashion items are investments and the exact opposite of "disposable fashion".  These hand made items are built to last, and become a staple in a woman's wardrobe. a MOST colorful flap bag with shoulder stripe. - It could be the only colorful item she needs!

The capsule collection created by Edgardo Osorio for Salvatore Ferragamo continues to light a fire with shoppers from around the world.  Osorio's homage to Salvatore's original designs have struck a nerve with fashion forward clients that follow Osoio's own Aquazzura collection.   The success of the collection is a great testament for a global brand like Ferragamo partnering with a smaller designer like Edgardo.  The majority of his own customers shop the collection in specialty stores like Bergdorf Goodman. Florence motif silk scarf - $380.00 The result being that those shoppers that don't typically shop a Ferragamo Boutique have been exposed to another level of the creative elements that are part of the Ferragamo DNA.  Imagine how many fashionable women are being introduced to Ferragamo for the first time via Edgardo Osorio's re-imagined archive pieces!  That is exciting!  **Our own boutiques should be prepared for the shoppers that will for sure be coming to their local Ferragamo boutique so see more.   An excellent opportunity to show them our huge assortment of handbags, shoes, and clothing **

While we are celebrating color - one category that has been exploding with color options for years - Silk Scarves.  Ferragamo silks are second to no other collections in the world.  These pieces are works of art with a dizzying array of options.  For Spring 2016 suggest a shade of the "Florence" motif.  How perfect for this moment when we are encouraging women to mix colors.   A silk scarf with this much detail is the pefect gift for just about every woman.  ** So many options for Valentine's Day of course **

Girl With A PearlGirl with one Salvatore Ferragamo Bijoux Pearl Earring - as seen in Elle Magazine

If you've been reading the fashion magazines for January then no doubt you've seen the Ferragamo Bijoux dangling Pearl Earring ... EVERYWHERE.  I feel like every magazine I pick up.. there it is.  AMAZING!!  Pearls have a hypnotic effect on women and the men that love them.  For thousands of years the pearl has been a status symbol, and a true collectible.   It was in the early 1900's that faux pearls became fashionable in France.  Long strands of costume jewelry pearls were known as "Paris Pearls" and because part of any stylish woman's uniform.  Coco Chanel would take that trend from the street and bring it into her own house of luxury fashion.  Ultimately, it became one of the most recognizable symbols of her house.  It's worth noting that almost every pearl you've ever seen from Chanel is CJ.   Massimiliano Giornetti's pearl offerings this Spring are sexy, modern, and playful.  It's no coincidence that stylists have been presenting them on their own.. as a one earring statement.  How cool!  Priced at $220.00 - they won't last long - but it could create awareness that will.  A whole generation of runway fashion fans have grown up appreciating the detail and delicacy of Costume Jewelry.DIOR shows black & white with a touch of beige for Spring 2016   Take note of all the Bijoux offerings this season.   Choose different styles for all of your best clients.  These pieces can help build a more complete ensembleInspiration with Black & White in Harper's Bazaar.   ** Be sure to emphasize how few are created for the United States.  These are Exclusive items that don't require a major investment. 

BLACK & WHITE STYLE

We continue to see the designer trend of Black & White for Spring in the current fashion publications.  Christian Dior is another collection showcasing beautiful designs in Black and White.  The most obvious selling point is that these items can be mixed with so many different looks from every designer.  What a great way to introduce RTW to a handbag or shoe client.  A first purchase like exit 1 is the perfect introduction.   Does she wear Chanel? Dior? Balenciaga? - All easily worn with most of the runway collection shown for Spring 2016.  Another selling fact is the ease of styling.  While weNeva bi-color hobo bag - chic over the shoulder! are talking about color and seeing it more than ever before - there are women that are always going to be apprehensive to mix bright colors and who naturally gravitate back to Black.  What an exciting season for Salvatore Ferragamo!  At a time when many major houses have a pause in direction - Massimiliano's vision continues to bring more men and women into the world of Ferragamo.