SALE BRINGS IN THE FULL PRICE CLIENTS - JUNE 2014 -PART II

C MAGAZINE TAKES SALVATORE FERRAGAMO SPRING RUNWAY TO THE BEACH - A RUNWAY KNIT AS SPF - ULTRA-LUXE FOR SURE! OFF THE SHELVES

The weather is heating up, and shopping centers are filling up! Beating the heat has motivated many customers over the years.  Another trademark of the American shopping experience is the air-conditioned shopping center.  With SALE breaking at most major designer boutiques, there should be a sense of urgency from the savviest clients.   Those who know, know the best items don't last long. While many shoppers might have bargains on their mind, don't be fooled into thinking you can't sell full price merchandise during sale.   **The major department stores know that clients who come for a bargain, are often the very same customer that reserves next season's hottest bag, dress, or shoe.  Better yet, many times she walks out with the newest full price item - alone with that super sale bargain**   I've seen that exact scenario play out on the sales floor many times. HELENA BORDON - SALVATORE FERRAGAMO RUNWAY RTW & FIAMMA HANDBAG 

The next time you schedule an appointment with a sale client, curate a small selection of the newest, hottest styles that won't make it to next sale.   Does she own a FIAMMA yet? 

Speaking of FIAMMA - the hottest Bag / Shoe combo in Fashion.  The sexy advertising campaign showcasing Helena Bordon with the large bisque Fiamma handbag also features the very same Spring runway knit featured in this months C Magazine.  How is that for versatile?  Small world - BIG fashion! 

The most talented stylists create stand-out looks when they approach pieces objectively.   When working with luxury clients, don't personalize price points.  A $5,000.00 skirt or handbag might seem outrageous for an everyday outfit - but not for the wealthiest shoppers that are now visiting Salvatore Ferragamo antiques regularly.  If I runway knit would look great at the beach - suggest it!  If a warm and fuzz sweater would be ideal with an Alligator bag - put it together. A PYTHON SOFIA TIES THE SEASONS TOGETHER IN ELLE MAGAZINE  Never let a price tag stop you from doing your best work.  Your client might surprise you - and you may surprise yourself with the results.

One guideline from the pros - approach exotic skins as just another color.  Take the base color in a python, ostrich, or alligator skin and use that to match or compliment other fabrics.   Don't be afraid to mix patterns with exotics because they can make the chicest ensembles.

ELLE Magazine showcased a golden trimmed python sofia as a piece to bring on Spring - keeping it in rotation in a wardrobe that transitions from Spring to Summer and on to Fall.

More proof positive that the most fashionable shoppers are hitting the stores this Summer.  **Luxury fashion houses are launching key accessory icons in Spring / Summer **  Just in time to be purchased for that sun kissed holiday, or to have waiting to wear it when vacation is over and it's "Fashion Go Time" making the items available now gets the jump on Fall shopping. 

Salvatore Ferragamo launched the iconic FIAMMA Bag this Spring.  Iconic in name, and user friendly in shape, sizes, and price-point!   We've highlighted press coverage as editor's are swooning (more to come in the July FEED).BOTTEGA VENETA OLIMPIA WOVEN LEATHER BAG  

Also from Italy is Bottega Veneta's brand new Olimpia Bag.  Handwoven in the brand's signature weave, these leather bags are classic in shape - showcasing Made In Italy craftsmanship.   Named for the renowned Teatro Olimpico in Vicenza, Italy- the bags range in price from $2,580.00 to $5,250.00. 

Bottega Veneta is one brand that Salvatore Ferragamo can share the "Made In Italy" label with pride. METALLIC WOVEN LEATHER OLIMPIA BAG  BV isn't cutting any corners or offshoring parts of the production (like some other Italian brands that claim to be so proud of their heritage).   Like Ferragamo, Bottega is all Italian. 

ON TREND FOR FALL

SPARKLEY METALLICS & CHUNKY KNITWEAR ON TREND FOR FALL 14The Fall Ferragamo runway collection had temperatures rising way back in February!  From bags, to shoes, to knits, and RTW, Ferragamo is on the short list of editors around the world.  Harper's Bazaar highlighted Massimiliano Giornetti's vision of Fall in their key trend report.  

Ferragamo covers two Fall trends in runway Exit #5 - Metallics- or as Harper's Bazaar says "Like a Diamond with Lame like sparkle, and Chunky Knits or "Soft Touch" with the turtle neck knit.

SALVATORE FERRAGAMO FALL 2014 - EXIT 5 - TEXTURED MOHAIR KNIT - $870.00 OVER METALLIC VISCOSE DRESS -$2,670.00Both these trends are a win / win for accessory customers that watch the runway, but might not invest in RTW.   Metallics and Knits are both found across price-points in the marketplace.  For those who can indulge in Runway - what an exciting season!  

TABLE FOR THREE

SALVATORE FERRAGAMO FALL 2014 CAMPAIGN - PHOTOGRAPHY BY MERT & MARCUSThe Fall Ferragamo advertising campaign has just been released.   Stunning photos shot by famed photographers Mert & Marcus in London are sexy, sultry, and absolutely high fashion.  This Fall campaign is the first time Salvatore Ferragamo has featured multiple models for a season, making the looks even more dynamic.  Seated on a blue picnic table, these images will capture the imagination of the millions of readers about to see the campaign as it is unveiled in every major fashion market around the world.  The ads also feature the latest icon in accessories - The Fiamma Handbag!

As we head into the official start of the Summer, I'm hoping you enjoy fireworks on July 4th - and fireworks in your boutique all month!