A FIAMMA FOLLOWING BEGINS.. MAY 2014

SALVATORE FERRAGAMO FIAMMA, ETRO, AND FENDI FUR HANDBAGS - NOW THAT'S ITALIAN!! Less than two weeks after it's official launch - the latest handbag from the House that Salvatore built is getting major attention!  The Fiamma handbag collection offers a range of bags that go from day to evening in the way that the coolest bags do - with chic neutrality!   The Fiamma has that certain element of design that is not day, not evening, but a true lifestyle statement.   More and more, the key "it" bags (if that phrase can still be used) are bags that have a certain amount of austerity, modernity, and really can take women from day to evening, or weekday to weekend.   Ferragamo, like a small circle of sophisticated brands, doesn't rely on a logo to tell the story.   Craftsmanship is front and center, building on the finest raw materials.  Women around the world turn to Salvatore Ferragamo to help them look their best and let their own beauty shine through.    You don't see gorgeous women like Sharon Stone or Angelina Jolie wrapped up in logos, and when those two ladies in particular have worn Ferragamo - they never looked more beautiful.  (Interesting to note Ms. Stone would carry a Ferragamo bag despite her on-going contract with Dior).  The house of Ferragamo is a destination for women who like how they look and don't need to hide behind a brand.

SALVATORE FERRAGAMO -MEDIUM FIAMMA IN STINGRAY & CALFSKIN - $4,300.00The Fiamma celebrates this, and much more.  Fiamma Ferragamo was a major force in the world of designer fashion for decades.A PERFECT MATE TO A NEW FIAMMA BAG -T-BAR RUNWAY SANDALS - $1,190.00   Humble, and loyal enough to let her fathers legacy remain the focus of the brand, Fiamma played a key role in cementing the name Ferragamo with the next generation of clients that Salvatore had seduced with his breathtaking and innovative footwear designs.   Before Ferragamo, shoes were just shoes.   Salvatore created the concept of the designer shoe, and Fiamma helped add handbags and ready-to-wear to the portfolio of design.   Fiamma also played a key role is making the brand a global name by working to expand the brand in key international markets.  FERRAGAMO FIAMMA CALFSKIN TOTE - $2,600.00

Be sure to visit the website and see all the enhancements that have been added for the Fiamma launch.PYTHON SANDALS WITH SIGNATURE BOW ($950.00)- WOULD MAKE A FIAMMA BAG PROUD!  In addition to the collection of short films, there is so much valuable information about every aspect of the Fiamma handbag, from it's namesake - Fiamma Ferragamo herself, to the luxurious raw materials that make the bags, to the time honored tradition of craftsmanship going into each bag.  **(Click the atelier image to visit the site now)**

As much of the world's attention has been drawn to Nigeria, as the horrible case of schoolgirls kidnapped by religious terrorists who oppose women getting an education shocks the world, it is important to remember these insane conditions exist in parts of the world.   As shocking as the situation seems to anyone living in a Western culture, it is too true in many parts of the world that women can be treated as second class citizens at best, and even as property at worst.   For this reason we all must celebrate the key role women have played in business in the civilized world, especially in the world of fashion for over a century.  In particular, in Italy,  many fashion houses are run by powerful women.  Names like Mariuccia Mandelli of Krizia, Donatella Girombelli of Genny / Byblos,  The Fendi Sisters,  Wanda, Fiamma, Fulvia, and Giovanna Ferragamo ( and more Ferragamo women) only scratch the surface of so many iconic female visionaries that have guided and continue to guide the multi-billion dollar business of Italian fashion.   **Let us all be proud to work with a company like FERRAGAMO, one that celebrates equality, family legacy, and craftsmanship - at a time when none of these things are "industry standards" anymore!  

BALENCIAGA MEDIUM PADLOCK BAG - $2,395.00TODS -MEDIUM D CUBE BAG - $1,950.00SAINT LAURENT "SAC DE JOUR" - $2,750.00FENDI "2 JOUR" - $2,350.00Let's look at the other handbags that will share the stage with the Fiamma as she launches in the global stage of designer bags.   So many structured bags in the market, giving Fiamma a clear advantage to stand out as her softer edges make for a utilitarian and slightly feminine profile.  All the shapes are strong - from the small top-handle, to the tote (one of my favorites!).  Paired back to runway shoes, or collection styles - The Fiamma Handbag is going to be a key part of any chic handbag collection before the year is out!

AMERICAN RAP STAR - ANGEL HAZE - WEARS BALMAIN - ELLE MAGAZINE PH: THOMAS WHITESIDEANGEL HAZE WEARS VERONIQUE BRANQUINO & SALVATORE FERRAGAMO - ELLE MAGAZINE - PH: THOMAS WHITESIDEANGEL HAZE WEARS ALEXANDER WANG & NEW BALANCE - ELLE MAGAZINE -PH: THOMAS WHITESIDESpeaking of strong women, ELLE Magazine has published their annual Women In Music feature.   A cast of strong characters makes up the list, as it does annually.   One name to take note of -Angel Haze.  This 22 year old American rapper from Detroit has a strong point of view, and rap rhymes that will demand your attention.   In the Elle feature Haze wore Balmain, Ferragamo, & Alexander Wang..  We can add Ms. Haze to the long list of women in music that have been published wearing Salvatore Ferragamo Ready-To-Wear.  Hey, that's just how we roll!  hmm what rhymes with Bandeau Top?   We can't underestimate how important affiliations like this photo-shoot are.  Just as the head-to-piano Ferragamo statement Lady Gaga made 3 years ago, young fans seeing Angel Haze wearing Ferragamo will have an instant impression of what the house means to them.   This type of brand recognition is priceless as a young shopper forms her own image and builds her personal collection.   It is almost unconscious that she will be drawn to a Salvatore Ferragamo boutique the next time she passes by in the luxury shopping center she frequents, or walks by on the street during a fashionable trip to NY, LA, or destinations around the world.   Keep track of new artists like Angel Haze, as they can be the bridge to connect you to new clients stopping and shopping every day!  What an exciting business we work in.   We are constantly rewarded by keeping informed on the chicest, most interesting people, and trends in the world!  What a dream... One more reason to love fashion!