FEBRUARY SHOULD BE A "CINCH" IN NAVY, PINK, OR BEIGE

FERRAGAMO BAG FEATURED WITH ALEXANDER WANG HEELS ON LISBON, PORTUGAL STREET STYLE BLOG - "Fabulous Letters from Lisbon". - click image to visit siteOFF THE SHELVES & ON THE STREETS

Images of runway fashion used to be found in three key places - on the runway, in the ad Campaigns, & in fashion editorials.  Those that followed the trends made sure to watch one or all of those three venues season after season, and month after month.  In the 00's and now in the teens the concept of Street Style photography has turned the industry formula on it's ear.  First seen on fashion blogs and then major fashion magazines - Street Style is connecting with the coolest fashion fans who lookFERRAGAMO FASHION AS SEEN ON FACEBOOK VIA FACE HUNTER #FERRAGAMOESSENTIALS to the fabulous "it" girls of fashion to plan their own wardrobe.  In fact, these days during fashion week many young women looking to become big fashion editors themselves routinely style themselves from head to toe and head in the direction of the hottest fashion show.GRAZIA "IT" GIRL - CANDELA - PH: FACE HUNTER  Many never actually get past security and into the show itself, but the paparazzi style photogs capture their image on the way and in fact - art has imitated life - making them part of the story of the day.   Like a scene from a movie, some girls end up getting invites the next season to the very shows they are turned away from this season.  Did you follow that?  Sometimes the fashion world is just that complicated (simple). 

Salvatore Ferragamo is on trend and in focus this month (as always!) with an exciting partnership with the street style blog - FACEHUNTER.   Over the next week, fashionable  "it" girls from Milan will be featured wearing essential Ferragamo RTW, Accessories, & Shoes.   This dynamic program is an excellent opportunity to share your excitement on Facebook, Twitter, & Instagram - all platforms showcasing the images - also featured on www.Ferragamo.com - be sure to share #FerragamoEssentials in your social media travels.  

LEGACY OF LUXURY

The most luxurious designer creations don't follow function - just fashion.  Spring 2014 has some definite trends emerging and Massimiliano Giornetti was one of the key trend setters for the season.  His use of pleats, mod styling, & soft, pale colors are shaping editorials around the world as editors choose Ferragamo runway shots to bring Spring 2014 to life.   The trench coast is also a key silhouette for the season. NAVY SILK TECHNO TRENCH COAT- LOOK 36 - $2,170.00  The Wall Street Journal featured a key story in print and on-line promoting the coat of the season for Spring. 

Ferragamo featured several looks on the runway - criss-crossing trends on shape, color, and detail - all in one useful coat.   These trench coats are not for the rain - but more for a fashion REIGN as the Ferragamo woman makes an entrance and exit that can't be missed!  ** Talk about the Trench Coast this spring as a key fashion look **  If you have an accessory or shoe client who will not purchase designer RTW - you can still help her be aware of the hottest trends.    Pale Pink, Neutral Beige, and fashion pleats - three trends come together on these luxurious looks.   Not only is this silhouette a key look for Spring - it also flatters most body types. OXFORD BLUE "KITTIE" BAG - $2,350.00 & MILITARY GREEN "ADELE" BAG - $1,750.00 - BOTH IN SUPPLE CALFSKINLOOK 15 - BONE TECHNO TRENCH COAT - $3,300.00 In fact, it's the perfect shape for the client with curves - or areas she would prefer to cover.  With these trench coat looks - they don't even have to come off - as they are the look.   It goes without saying - a cinched waist can be such a flattering look!

Perfectly complementing the color palette for Spring 2014 are structured, understated hobos and small flap shoulder bags with sculpted lines that feel like saddle bags from a distant future!  Oxford blue (Navy) and Military Green (Dark Beige)  are bothSPRING 2014 RUNWAY SOFIA - PYTHON / CALFSKIN - $2,750.00 so wearable and chic - it's a tough choice.  In fact, your client needs one shape in each color. 

The understated elegance of the RTW and accessory collection is punctuated by unique shoe creations that Salvatore Ferragamo himself could have designed.  The "gloved arch" construction from 1952 are included in many runway looks.   The shark fin detail of Pekala are total FASHION!  Contact your most fashionable customers - these shoes are magical!

February is freezing for most of the country - but things are definitely heating up in Salvatore Ferragamo boutiques for Spring 2014. 

Spread the excitement today!