APRIL 12- FERRAGAMO GIRLS ABOUT TOWN!

The Girls About Town -Rachel Chandler-Guinness, Alexandra Richards, Bianca Balti, Lauren Remington Platt, & Theodora RichardsOFF THE SHELVES & ON THE TOWN!

JET-SET SANDAL - EXOTIC COLORS & LUXURIOUS GOLD! 504-694- $595.00Forget the Easter bunny, the hottest girls in fashion are hopping from party to party in head-to-toe FERRAGAMO!  With the explosive SUPER CHIC SASH- 506-975-$340.00color palette of Spring 12, Easter eggs have nothing on these "must-have" runway shoes, bags, and silk printed dresses, skirts, and tops.   Sexy, not subtle is the runway message for Spring, but even the most conservative client can pull off a colorful sash- on the waist, in the hair, or casually draped around the neck!   Pick the color palette that works for her - beautiful blue / khaki or burnt orange / purple were two major themes on the runway and they are carried through from head to toe.   Most importantly, with these print options youJUMPSUIT OF THE SEASON - 506-197-$2,480.00 - OH SO SEXY AND WEARABLE - PARE BACK TO THE RED SILK BLAZER OR A SLINKY BLACK CARDIGAN have something to offer every hair color and skin tone.   Suggest a sash, a skirt, or a bodysuit to EVERY client that looks at a colorful shoe or handbag.   If your store doesn't carry RTW, don't let that stop you from raving about all the editorial our runway collection is getting.   This amount of coverage is impressive for even the biggest fashion houses (like Ferragamo) in the world .  We should be proud to talk about it with everyone coming through the door!   **  Don't forget thatLOVELY LEATHER LACED SANDAL - 504-761-$895.00 fashion clients will never find a better priced runway shoe than the sexy sandals that dominate the collection this year. While that shouldn't be a conversation starter, it is a nice little detail to mention after she falls in love.** 

One recent Spring-like night in NYC, the hottest girls in town flocked toITALIAN ADDRESS IN NEW YORK - PALAZZO CHUPI one of the chicest buildings in the world to celebrate the launch of Ferragamo's love note to young ladies - Signorina.  The Palazzo Chupi is the infamous ItalianSUPPLE SUEDE & LEATHER IN CARDINAL - 505-679-$2,800.00 Palazzo in New York's West Village that garnered as much press about who lived there or who didn't (Richard Gere) as it did about the amazing design by Artist & Director - Julian Schnabel.   Ferragamo's Signorina was the guest of honor and every hot Signorina was on the list!  Bianca Balti, the Italian supermodel and face of Signorina hosted the soiree and Palazzo Chupi was at maximum capacity with fun and fabulous partygoers.   As the song goes "Papa was a Rolling Stone" and two girlsACTRESS PIPER PERABO - GIVING US FASHION DIVA IN FERRAGAMO RUNWAY AT PALAZZO CHUPI in attendance can say just that -REAL DEAL TEAL SOFIA-KARUNG/CALFSKIN-505-492-$3,400 Rolling Stone -Keith Richards & supermodel of the 80's Patti Hansen's daughters Theodora & Alexandra are all grown up and drop dead gorgeous.   Rock-N-Roll and fashion legacy doesn't hurt to secure a red carpet entrance - and what's more red-carpet ready than Ferragamo's Spring 2012 Runway collection?

FERRAGAMO TIME

If having the hottest party of the season to launch your latest fragrance weren't enough - Ferragamo is taking social media by storm this month with the launch of www.TheGirlsAboutTown.com.  This interactive site invites fashionistas from around town and from around the country to submit her chicest look.   Those chosen will become the next "Girls About Town" and be featured on Ferragamo's exclusive site.    The first feature launching the site is the film "Signorina Story" that follows Bianca Balti onJET-SET SANDAL - 504-762- $895.00 her way to the party at the Palazzo Chupi.   Social media tools like an exclusive website and short film are dynamite for creating luxury fanfare and prestige.   Share it with your fashion fans on facebook today!

LEGACY OF LUXURY

No matter the seaosn, Ferragamo has so many luxurious accessories to covet.  The Spring 2012 collection really takes it to another level by showcasing so many different styles, materials, and colors.  Let's not forget, the Ferragamo collection has more than many competitors combined.   While it's easy to take all the newness and options for granted, so many collections have the same looks season after season.  One staple season after season regardless of trend - GOLD means LUXURY.   This neutral metallic has become more relevent than ever in 2012.   This 80's influence is on runways in all categories from jewelry, to hardware, to luxurious leather shoes and bags.  Golden accents can go from sophisticated to sultry, so don't be afraid to suggest gold options to many different women.   Let's look at three 24k options for Spring!  Exotic Python in Khaki with just the right touch of gold accents might just make the ultimate vacation shoe.   Name a warm weather place you can't wear these sandals!  Worn back to black, bright prints, or even the whitest white - khaki / gold / python is a winning combination.   However, for a woman who has enough snakes in her life, suggest the braided leather & khakiA SEXY NEW SOFIA FOR SUMMER - KARUNG - 505-675-$3,000.00 sandal version.  ** These sandals are inspired by an original Salvatore Ferragamo creation in 1955 - featuring a sculpted, metallic, galvanized heel **

With all that's happening this season at Ferragamo, if someone asks you "What's new?" - I hope you will be ready to answer - and then some!   ** Pick one item from each category that you are ready to talk about every day.  One shoe, one bag, and one top or skirt.   Regardless of the type of client, talking about all three will open a conversation about at least one of the categories. 

Remember - April showers bring May Shoppers!!