FERRAGAMO SIZZLES IN AUGUST

Just when you thought things couldn't get any hotter - Ferragamo turns up the heat!

FALL 2011 FERRAGAMO HOUNDSTOOTH SILK DRESSOFF THE SHELVES & ON THE INTERNET

Since day one, Ferragamo has been an avant-garde collection, ahead of it's time.  With Massimiliano's  Ready To Wear collection making headlines across the globe, Ferragamo USA is launching a ground breaking program to celebrate this exciting rebirth.   In what is sure to set a standard in the industry, Ferragamo will launch a virtual trunk show going live on Friday August 5th via the web address www.Trunkshow.Ferragamo.com.  Elettra Rossellini Wiedemann Customers who register on the site will have the ability to pre-order head-to-toe ensembles for a limited time of three weeks only.  CONFIDENTIAL- FERRAGAMO E-COMMERCE TRUNK SHOW IMAGE Quantities of RTW, Shoes, & accessories are limited as well, and this is only offered to customers in the U.S.   More than just shots of the runway show, clients can create an interactive ensemble to share via social media sites like Facebook and Twitter! (talk about powerful marketing!).  What's more - shoppers view the collection and play dress up with none other than the gorgeous -Elettra Rossellini Wiedemann.   Elettra is daughter of world famous actress Isabella Rossellini and grand-daughter to a very special client of Salvatore Ferregamo - Ingrid Bergman.   The legendary actress was a loyal Ferragamo client and friend of the family.   It is the sophistication and dignity that the House of Ferragamo exudes in planning these initiatives that set it apart from any other fashion house.   I can't think of another brand that could weave their fashion legacy into a project like this!  You must submit these names to memory and talk about them with confidence and pride with all your best clients.

**Sales associates -rest assured this initiative is in fact a powerful tool to INCREASE your sales in the boutique.   I've worked with luxury brands that launched e-commerce and saw the response first hand.   While your first reaction might be to think this discourages sales in-store - I promise you it in fact does the opposite.   Clients who find the collection on-line - will inevitably make their way to the nearest Ferragamo boutique.   This tool will initiate the emotional COMMERCIAL RUNWAY PRINCE OF WALES PUMP "CARSA"- $575.00 connection to the collection and really help make your job easier once a customer walks through the door.   This is also an amazing tool to put the focus on RTW for our younger customers who have never worn designer clothing from any house - having grown up in the handbag / shoe craze era of the 90's.  Remember, few brands have as many styles to offer as Ferragamo - the collection is gigantic.   This means that customers coming to your store will almost certainly see things they did not find elsewhere.   Also important to remember, Ferragamo RTW is NOT available at Bergdorf Goodman, Saks, or Neiman Marcus - making you the ONLY boutiques to carry the collection.   This is a powerful tool as the collection has NEVER had as much editorial attention as we are seeing this year.   Talk to your manager today about promoting the virtual trunk show - or if you have any further questions about the event. 

FERRAGAMO TIME

With fashion magazines dedicating full pages to Ferragamo from head-to-toe - is there any question that it IS Ferragamo Time?   Let's take a look at our key Fall trends.

AUGUST ELLE - PAGE 71 FERRAGAMO ALL AROUND!

Certain styles, fabrics, and materials are timeless fashion references that remain relevant now and forever.   Fall 2011 is seeing a resurgence of several iconic looks that celebrate the modern woman, but reference a classic history of fashion.   Ferragamo hit all the trends with the Fall RTW collection.    Two prints that took center stage on the Ferragamo runway are front and center with fashion editors all over the world this Fall.   Prince of Wales plaid (GLEN PLAID) and black and white Houndstooth are THE fabrics of the season.   Classic, chic, and oh, so wearable - what more could a fashionable woman want to add to her wardrobe?   These fabrics and styles are so easy to fold into any clients established collection.   Even more exciting is to be able to help build a young ladies wardrobe with her first purchases of designer RTW. 

These are the pieces that will be the vintage looks traded and resold in 20 years!  Mothers will be handing these items down to their daughters.  One look at the August issue of Elle Magazine proves this point.   Ferragamo, Stella McCartney, Louboutin, & Chopard share the page with these iconic black and white references.   We couldn't be in better company - COMMERCIAL RUNWAY -CORNELIA - $450.00or should I say they couldn't be, as we own this page -count all 7 pieces!!

Even more exciting?  The Runway Inspired collections of shoes and handbags have never resembled Milan Runway so closely!  Prince of Wales peep-toe pumps could be just about the most neutral, yet sexy shoe I've ever seen.   Worn with any black skirt, skinny jean, LBD, etc - these shoes will get her noticed.  Priced at $575- I defy you to find a more powerful shoe from any other designer at this price point - it just doesn't exist!   In addition, priced at $450 - the pointed toe Prince of Wales Flat is the go-to shoe for any fashion client or professional client who needs the perfect shoe for after 2pm.   ( Any working woman knows what that means).   With both shoes totalling around $1,100 - most clients should own both. 

LEGACY OF LUXURY

PRINCE OF WALES PRINTED PYTHON W - $4,200.00In the luxury goods sector, one phrase captures the spirit of these hand finished good like no other - Hidden Luxury.   The idea, present since the very beginning of true Couture and custom made goods, was that the wearer knows about details that no one else can see or feel.   It could also mean a detail that no one notices, even in plain sight.   It is this idea of a secretive, luxurious detail that makes the item so special.   A few examples.   The house of Valentino routinely hand embroiders detailing on the waistband of many trousers and skirts.  Colorful designs that take hours to accomplish, that no one will ever see.   At Chanel, many of the most luxurious handbags have lambskin linings.  The finest leather in the world - used as a lining or inside double flap.  A secret detail reserved only for the owner of these luxurious items.  MASSIMILIANO GIORNETTI IN NEW YORK - FERRAGAMO RESORT 11/12

For Fall 2011, special Ferragamo handbags and shoes feature an ultimate example of these hidden luxuries. (A detail that wowed fashion editors from around the world).   Luxurious Python Snake Skin -printed to look like Prince of Wales and Houndstooth fabrics.   The ultimate expression in luxury detailing, this cross-over reference of designer details is destined to be a collectors items.   The iconic W  handbag is reinterpreted in this luxurious skin, printed to resemble the fabric of the moment.  Picture this bag worn back to a black trench coat - UNBELIEVABLE!!  Priced at $4,200 - in addition to all we have said - the bag is also a bargain.   Start talking about this one today, as there are less than 50 in the country - and the editorials are about to begin!

We can't stress enough how exciting the Fall 2011 season will be.   Make no mistake, Ferragamo is having a moment.   A moment similar to when Karl Lagerfeld took over Chanel, when Tom Ford launched Gucci RTW, or when Stella McCartney took over Chloe.   Massimiliano Giornetti's reinvention of Ferragamo is causing that kind of excitement.  Be sure to make the most of this exciting time, as opportunities like this do not come along every day.   We have the tools to make this Fall season absolutely incredible!