BOTTEGA VENETA - SUPER CHIC CAMPAIGN - NO LOGO NEEDEDLuxury fashion house Bottega Veneta is taking it's iconic woven leather pattern seriously! Serious enough to have successfully fought to trademark the weaving in fact. In what is sure to be groundbreaking in it's nature, the leather goods brand successfully proved to the Federal court of Trademarks that the angle and weave known as Intreccio, is in fact their trademark. The brand known for
BOTTEGA VENETA INCRECCIO CABAT NOT having a logo successfully proved in court they don't need one. Just one look, and you know it's Bottega. Give credit where credit is due for the fact that there is no logo. Two words - Tomas Maier. As the Creative Director of Bottega Veneta, Maier refused to develop or utilize the BV initials to join most of the brands also owned by PPR, now known as Kering. It cannot be stressed enough how difficult this must have been. Not having an instantly recognizable logo guarantees a much longer time frame needed for brand development. It does however attract a more sophisticated client. Much like Hermes and Salvatore Ferragamo, Bottega Veneta 
BOTTEGA VENETA CREATIVE DIRECTOR- TOMAS MAIERhas a magnetic appeal to some of the chicest women in the world.
Bill Donahue at Law360.com reported the ruling by the Federal Trademark appeals board last week.
What does the ruling mean for all those woven knock-off brands that make millions off Bottega's iconic angle of woven leather? Be warned, Bottega has one of the largest legal teams in the world at its disposal being part of luxury fashion giant Kering - formerly PPR, formerly Gucci Group.
I was thrilled to have been quoted a few times in the ruling of the Federal case.. along with a few other industry professionals. I'm not kidding when I tell people that I don't just work in fashion... I live in fashion! Bottega Veneta is iconic and the brand should be protected from those profiting from their legacy.
Luxury is back folks... and bigger than ever! Shop to you drop this Fall, but you better check your weave girl.. because Bottega Veneta is watching!!
LUXURY BRAND EXPERT JASON JOBSON AS QUOTED IN BOTTEGA VENETA'S WOVEN LEATHER TRADEMARK RULING