There is a definite buzz in the air about the Ferragamo 
MASSIMILIANO GIORNETTI Fall 2010 collection! While the house always has a big following for the luxurious bags and of course those SHOES - this season there is extra excitement.
Designer Massimiliano Giornetti has just become the creative director for both Ferragamo Donna and Uomo! This is the first time that one designer has been in charge of the entire collection since Salvatore Ferragamo himself was alive, 50 years ago. Industry insiders know that Giornetti has helped make the Ferragamo Mens collection one of the most successful in the business. With his creative talent now extending to the Womens collection - the industry is buzzing. Not since Tom Ford had one vision for Gucci has there been this much potential for fireworks!
JASON JOBSON & FAB PRODUCER PAULA HEROLDI recently hosted a Fall preview at the 5th Avenue Flagship and it was spectacular! Ferragamo is one of the few brands that attracts both a conservative and fashion crowd. I'm always impressed by the stylish Women who buy this iconic brand. The gigantic flagship store, just steps from Rockefeller Center, Saks 5th Avenue, and St. Patrick's Cathedral is a busy destination on any given day!
FERRAGAMO ALLIGATOR FIAMMETTA BAG - $19,000
Author and lifestyle correspondent Susanna Salk stopped by to preview what was on the way for fall. Of course with her great taste one bag stopped her dead in her tracks. 
SUSANNA SALK WITH FERRAGAMO ALLIGATOR FIAMMETTA The Fiammetta in large scale alligator is breathtaking! Launched in the Spring, the Fiammetta has quickly become a must have bag.
WHITE FIAMMETTA Due in part to the unstructured shape, the unusual and practical Gancio handle, and the fact that the shoulder strap makes it a great hands-free bag. The Fiammetta is in store now in a range of colors in supple leather, and if you are very lucky - this Alligator version can be yours as well!
Susanna filled me in on her latest book that just hit stores - Room for Children. Salk is known as an expert on all things interior design related, so Room for Children is sure to be a huge hit with anyone with small children, or one on the way! The book is full of countless ideas and suggestions on how to create a room that can grow with your child.
The book was launched in NYC at Bergdorf Goodman in the newly renovated little bg department - of course!
To find the closest Ferragamo boutique, visit - MY FERRAGAMO.