CHRISTIAN DIOR - SPRING 2010The house of Christian Dior tapped into the legacy of Hollywood for the Spring Summer 2010 campaign. Model Karlie Kloss strikes an uncanny likeness to screen legend Lauren Bacall in the Noir themed ads shot by Steven Meisel.
LAUREN BACALLLauren Bacall was an exotic beauty when she burst on the scene in the 1940's. Her chemistry with screen heartthrob Humphrey Bogart (who would later be her husband) made her one half of the most famous pairings in the history of film. Bogey and Bacall were the Hollywood "it" couple of their day. Twenty five years her senior, Humphry Bogart was the everyman hero. Bogart, the unexpected leading man had women all over America hanging on his every word. Bacall was unique for many reasons as well. She was tall, she wore pants, and she had a male energy that gave her an androgynous appeal. A striking beauty, that was ironically shy - which caused her to keep her head down while acting, which became one of her trademarks known as "The Look". How perfect - it was Christian Dior's "New Look" collection from 1947 that made headlines around the world as he launched his eponymous fashion house.
KARLIE KLOSS OR LAUREN BACALL?
The Dior ads are spectacular. Intriguing and dark, they are sensual and alluring. What is Lady Dior hiding behind those deep brown eyes? What secrets are behind that gaze? While Dior accessory ads can leave you scratching your head sometimes, the house tends to knock it out of the park when it comes to RTW and beauty shots. Dior designer, John Galliano is a dreamer and a storyteller, so it makes perfect sense that this campaign is on the money.
Bacall's famous quote from- To Have and Have Not- from 1944 is timeless - " You know how to whistle, don't you"? - "Just put your lips together.... and blow!". So just put your fingers together and click - DIOR.
See how uncanny the likeness is for yourself. Watch Bacall deliver that famous line below.