Valentine's Day! Thank goodness this holiday dedicated to that special someone falls right in the middle of Winter. After a long January of luxury shopper austerity - February 14th gives gentlemen a reason to shop. After the December holiday season, this is the first "must buy" opportunity since Christmas.
This year there is a happy coincidence in that PINK is back in a big way for 2016. While this candy color never really disappears from boutiques, it's not always a trend and fashionable as it is this year.
LUXURIOUS SIMPLICITY FROM FERRAGAMO RUNWAY - AS SEEN ON RODEO DRIVE.**It is worth noting that the industry leading color forecaster PANTONE did choose a pale pink shade - ROSE Quartz as one of the two colors of the year. **
Even more interesting is noting the other color of the year is a pale baby blue called SERENITY. Reminds me of one of my favorite looks from the Ferragamo Spring Runway!! Massimiliano continues to keep his finger on the pulse of what is trending, and his instincts are helping to set those trends for the industry. 
FLORAL PRINT AND STRUCTURE STRIKE A PEFECT BALANCE - $1,590.00
Whatever husbands or boyfriends are looking for in your boutique - you have options. Handbags, Shoes, Belts, bijoux, or Fragrance - how will he choose just one? Be prepared to help him edit and make his decision. His happiness just might depend on it!
For those shopping for a women
UNDER THE SPELL OF EDGARDO OSORIO'S HOMAGE TO SALVATORE FERRAGAMO - AS SEEN IN SAN FRANCISCO who might be hesitant to wear solid pink - why not a suggest a dress so charming and so sophisticated, she'll be charmed by Cupid's color. They say a photo is worth a thousand words - but this shot of the lovely Katrina beaming in this round neck tank dress silhouette with fuller skirt is worth a million! 
PINK CALFSKIN BELT WITH DOUBLE GANCIO BUCKLE IN GOLD - $310.00 Katrina is a former ballerina, but any women that wears this dress will feel like dancing on Valentine's day. A lovely addition for any fashionable young lady. A new double Gancio belt in pink calfskin is a simple way to dress it up - or add some easy brand recognition for the client that needs that extra touch.
ANEMONE FLORAL PRINT TANK DRESS WITH V-BACK DETAIL
For the ladies that look to the red carpet to lead their style - suggest he go straight for the capsule collection by Edgardo Osorio for Ferragamo. Sky high with sexy rainbow sandals or flat on the ground pink suede with lace up detail. Both are right on trend - only he will know which taps her personality better. ** If she is really cool, he'll buy her the flats! ** 
EDGARDO OSORIO POINTED TOE FLATS WITH LACE UP DETAILS - $695.00
She's not into pink at all? No worries. The seductive scent of the latest Signorina fragrance will make this Valentine's day one to remember! Orange Blossoms and Tuberose create a sensuous blend in Misteriosa. *Fans of Tom Ford's Black Orchid will be drawn to it*
She doesn't wear fragrance? Coco Chanel said that meant "she had no future" - but who are we to judge? Well follow 
SIGNORINA MISTERIOSA - THE NEW ALLURING FRAGRANCE FROM THE SIGNORINA SERIESCoco's lead anyway and give her PEARLS! Bijoux Pearls. The dangling earrings, large pendant necklace and stackable rings are popping up in editorials around the world. Last weekend in San Francisco, a gentlemen brought his wife in to the boutique after having seen them in a magazine.. The two sat together as she tried on the samples - perfectly timed during the SS16 Trunk Show. This doting husband had called the boutique and asked about the earrings. When he was told the trunk show would be taking place on that weekend, he made a date. That's luxury customer service at it's best! He reserved both the long dark earrings and matching necklace. His wife tried on a few RTW jackets before leaving and something tells me - she will be back. A wonderful connection - all from a little costume jewelry pearl earring. Life is in the details! 
FASHIONABLE BIJOUX PEARLS - AMAZINGLY AFFORDABLE!
Of course, many women will also be shopping for themselves to celebrate Valentine's day. Terrific. What a great moment to be shopping the boutique. 
HARPER'S BAZAAR DEDICATES A FULL PAGE TO FERRAGAMO'S PEARL EARRINGS AND STRAPPY BOWED DRESS FROM SPRING RUNWAYPre-Collections are well stocked, and new styles are arriving weekly. Let her know what "must have" runway styles are on the way.
HAPPY VALENTINE'S DAY - I hope you have a super sweet day!