Every year has a color or color palette that is "on-trend". The big color agencies like Pantone promote them, the fabric mills preview them to designers - but then sometimes.. they disappear, and never make it to the street. It's one thing for runways and editors to rave about a look - but it's another for women to embrace the trend. Well for Fall 2015 - it's really turning GREEN. Not "saving the environment" green, but the deep rich color. I've never seen so much of this rich hue before - and now every day I'm surrounded by it. It makes perfect sense. The deep Emerald color is flattering to most hair color / skin tones, it can easily be worn with black, and it's enough of a novelty to feel new. As we said so many times during the Fall trunk shows - I dare you to find a woman who can say "oh i can't buy another green bag, shoe, or blouse...." - it's just not a color she would already own too much of.
One recent morning I was in the up-and-coming neighborhood of Sunset Park, Brooklyn - now re-branded "Industry City" by the same developers that created Chelsea Market. Take my word for it, in two years the tourists will be flocking to the food court and waterfront esplanade that is now a dilapidated shipping terminal. However, the hipsters have already moved in, and one young woman who was so on point with her fashion trend - I could barely grab my phone quick enough to snap a photo. I love that she wore a solid green leather bag - against a green / black plaid sweater - and then all back to black. It looked amazing. My photo doesn't do her justice. The pieces weren't luxury items, but this is a future designer client.
Two hours later I was in TriBeCa and again I was stopped in my tracks. This woman was playing it much safer - but again dark green worn back to black. It felt much more of an office look - but clearly this woman read about the trend for Fall. Call it Loden, Emerald, or Lauro - the trend is dark and rich. Worn as a neutral against almost any color. Also interesting to note, the trend is not just in fashion. Home furnishings, beauty products, and accessories, you name it - Green is on trend.
Of course - Vogue Magazine featured a head to toe deep green back in the August issue.. setting the scene for Fall! Supermodel Karen Elson went back to school - Elementary school - and Ferragamo was there in trend, and in reality. Shot by legendary lens man Bruce Weber - the focus was the return of the box bag, but the story was chock full of inspiration.
Another key trend of the Fall collection was a specific silhouette - the HIGH WAISTED SKIRT. Shown on the runway in pleated tweed and leather, both paired with the lightest, sheer fabric on the inverted pleat - creating a contrast with lightness and body - a yin yang that creates movement.
It's so rewarding when you can work through your store, and the PK book, and build an ensemble that is straight from the pages of the most relevant fashion magazines in the world. A beautiful silk shirt dress, a jacket that takes your breath away, a clutch of the season, a belt that acts as a major accessory, and runway heels that could stop traffic! This combination of pieces all come together, but each on its own - stands out.
I love that Scout Willis wore the pre-collection black silk shell with the high waisted leather skirt to the Rodeo Drive Boutique re-opening. How chic!!
The bigger picture with color is more is more - mixing shades and tones has never been more in vogue.
COLOR BLOCKING is a huge, HUGE trend for Fall (and into Spring 2016) and besides looking modern / retro, it is also an easy way to wear color. Your clients are seeing color blocked bags, shoes, and ready-to-wear in most of the designer boutiques they are visiting. Suggest something with blocked color as another resource when shopping with or for your clients. Yes, it is a big trend, but more importantly it is a easy way for many women to wear color. So many are so afraid to wear a red dress or blue blouse, but when it is blocked somehow it seems much less intimidating. Of course it's easy to see how a color blocked top, dress, bag, or shoe can revitalize a piece from a previous season. Designer clients should be strategic when investing in these luxury items. Help her make an educated decision by talking to her about what is in her closet. This is a great conversation to have with your established clients (you can remind her of pieces you know she owns) and with new clients - as a way to get to know her. There may be that jacket, dress, shoe in her wardrobe she has never worn, or worn enough. Color blocked accessories are a great way to bring them full circle.
FASHION ICON
The name Salvatore Ferragamo has been a reference to the chicest women in Hollywood now for 100 years. That is an amazing legacy, and quite frankly - staggering to think how this company has maintained the quality and standards created by Salvatore all those years ago. With luxury houses losing Creative Directors left and right, Ferragamo's guiding principle of flattering a woman with luxury material and design - now led by Massimiliano Giornetti is a beacon for educated shoppers. Let's celebrate this incredible achievement every day. Never forget how rare this legacy is. How true to Salvatore's original dream these empire remains. It is no small feat - to say the least! As we head into the holiday season, we have much to celebrate!