OFF THE SHELVES
August continues to be a scorcher, and Fall Runway Fashion sizzles as it arrives in your stores. The Runway collection has a high dose of Military tailoring and lace applique - evoking the contradiction of sharp, clean lines with the romantic and sensual patterns of chantilly lace. Military references in fashion and pop culture have existed since the first World Wars. The passion of wartime lovers is unrivalled. 
MILITARY WORLD LOOP MESSENGER - TWO SIZES IN SMOOTH CALFSKIN - BLACK OR FONDENTE - $1,590.00 & $1,690.00Strong young men leaving for the front lines, giving final embraces to the women they love - not knowing if they will ever see each other again - what could be more passionate? Add the intrigue of espionage, seduction, and the beauty of old world customs of Russian Lace, folkloric patterns, and iconic references and The Ferragamo Fall 2012 Collection campaign
starring Supermodel Kate Moss takes your breath away. In a word - Gorgeous.
The ironic pairing of tailoring and less structured shapes creates a sense of drama - which makes for sexy, military chic ensembles. The use of Lambskin as key accent detailing is a true sign of luxury. Fall 2012 will be the collection that people remember as the one that raised the bar for Ferragamo. Destination ultra-luxe. Timing couldn't be more perfect. Luxury shoppers around the world are investing in high price point items to really refresh a well curated wardrobe.
** Never forget most looks are exclusive to your boutiques - giving you the advantage over Bergdorf Goodman, Neiman Marcus, & Saks 5th Avenue associates. ** Embrace this powerful level of exclusivity, as few of our fellow fashion brands have it. 
MILITARY WORLD LOCK IN STEPPA CALFSKIN OF THE NETHERLANDS -$1,790.00
The RTW Runway collection is full of collectible, timeless, classics. Even if you do not have RTW in your store - look through the collection and pair items back to your best clients - then MAKE IT HAPPEN! Gone should be the days of just waiting for tourists and new clients to walk through the door. You should be picking and choosing chic women in your town that you want to dress. Get her - this season!
We are all watching as Massimiliano Giornetti's sense of the Ferragamo Woman evolves. With the Fall 2012 Collection, some patterns come into focus. Fall collections have luxury detailing and references, brought to life in classic, wearable pieces. A finely tailored jacket, a lambskin skirt, a lace gown - luxurious - but flattering to many different types of women. Look to Fall Pre, Main, & Runway collections to find those fashion staples for the woman who has everything. She is our core client.
As the fashion world turns it's focus back on Ready-To-Wear with embellishments and intricate details, we see simpler, more refined, utilitarian handbags take center stage. These military inspired bags give a balance and base to the finely detailed clothing from Ferragamo, Valentino, Gucci & more this Fall.
Pop singing sensation Florence Welch of Florence & The Machine explodes off the pages of Vogue's September issue. On horseback, sword in hand - the romance and drama is center stage. Draped in Gucci silks and Valentino Lace, Florence could have easily galloped off the Ferragamo Runway. Start dreaming up new outfits now.
LEGACY OF LUXURY
FLORENCE WELCH STORMS THE FASHION FRONT IN VALENTINO & GUCCI
The finest fabrics are combined to create the Fall Runway Shoes.
"The Gilded Age" featured heavily
TOKARA IN BORDEAUX, MALACHITE, 0R BLACK VELVET & LACE - $1,390.00 on Fall runways with gold accents and tassels - remembering an oppulent time with delicate details.
Velvet, Suede, and Lace , 
TYLA IN BLACK OR MIRTILLO SUEDE - $1,290.00give our ladies the option to shine golden, or smoulder in suede. Be sure to take note of the triangular heel - one more way this sandal stands out. Both the suede and lace versions feature the Salvatore Ferragamo's artisinal "Gloved Arch Construction".
RUNWAY WORDS
The Faberge Egg
There are few iconic references more luxurious than the Faberge Egg. Peter Carl Faberge was the goldsmith to the Russian Imperial Court, and the man who would create the Faberge legacy. In 1885 Tsar Alexander III decided to give his Empress a jeweled Easter Egg on the occasion of their 20th Wedding anniversary. The Empress Fedorovna was so taken by the lavish creation that Alexander would continue to have one commissioned for her every year. The tradition continued with Tsar Nicholas II for his wife Alexandre until 1917, the year of the Russian Revolution. Of the roughly 50 Imperial eggs created, 42 remain. Each has a value starting of at least ten million dollars, some priceless. 
FERRAGAMO MEETS FABERGE? - TONE ON TONE EMBROIDERY - $3,100.00
The reference is iconic and the Ferragamo Egg shaped handbag framed in gold and presented in embroidered black on black is exquisite. Who will be lucky enough to own one of these extremely limited bags?