Make your reservations, buy your tickets, and get to the station! The Ferragamo Express to all points chic and sophisticated is ready to roll this Fall. Massimiliano gave us luxury by the mile as he wove a romantic tale of intrigue and glamour from Florence to Milan for Fall 2012. The fashion world is buzzing with the way Ferragamo has turned up the luxury factor season after season. Just when editors think Giornetti has outdone himself, there comes another first for Ferragamo and for another iconic landmark. With each delivery this season - from Pre-Fall, to Fall, to the Milano Runway Collection - luxury is front and center!
OFF THE SHELVES (AND ON THE GO!)
VIP WAITING SALON - FERRAGAMO PRE-FALL 2012Case in point: Fall Collection (what the mainstream press calls pre-Fall) : January-2012- The Scene: Glamorous models occupy the Luxurious marble columned waiting lounge of the Milan Central Train Station. This VIP Salon built for the Italian Royal Family in the 1920's welcomed visiting royalty from around the world in a time of exclusive and luxurious travel. The salon is not open to the public, and Ferragamo was the first fashion house to ever stage an event in this private space. The collection was an exercise in wardrobing the woman who has everything as her train rolls into another world capital on her exclusive itinerary. A-Line Pleated skirts gave a nod to the sixties, and ultra-luxe twinsets a timeless nod to luxury. Supple and soft silk tailored blouses provide a sophisticated foundation to building her 1st class wardrobe. 
ULTRA-LUXE PRE-FALL: TWINSET-#523-923-11B208-$3,100.00 / SHELL-523-924-11B209-$2,790.00 : SUEDE SKIRT -524-430-$2,690.00 : PYTHON BAG-D500-517-963-$1,990.00: PYTHON KITTEN HEELS -522-555-$1,190.00 Kitten heels are the sensible and sexy answer to the prayers of all those ladies who cannot / will not wear a platform or stiletto. They also reference the era of the 50's when women were sexy AND sophisticated at all times. There was no such thing as a skinny jean then, so ladies dressed to impress. ** This is a great opportunity to talk with clients about dressing glamorous **
Style.com said it best of the Fall Ferragamo (Pre-Fall) - "The message was clear enough: These clothes are sensible enough to ride the rails, but luxe enough for a princess".
Dream Worthy: Look 5: Wool & Cashmere twinset w/ exotic trim - $5,890.00
Prugna (Aubergine/Purple) Suede Skirt - $2,690.00
Mirtillo Python "Lock Story" handbag - $1,990.00
Python Kitten Heels - $1,190.00
Even if your client is shopping on a tight budget, it is important to showcase these dream-worthy pieces. These pieces
CALFSKIN "LOCK STORY" HANDBAG - MASCULINE DETAILING WITH GLAMOUR - D516-517-912,913,248-$1,290.00 set the stage and romance the collection. To see how luxurious many of the Ferragamo designs are will also make her feel so much better about investing $600.00 on a pair of everyday shoes, or $1,600.00 on her go-to handbag.
FERRAGAMO TIME (ING)
LOUIS VUITTON FALL 2012 - TRAIN IN THE STATIONTWO MONTHS LATER in March, Marc Jacobs continued Massimiliano's thread with his Fall runway collection for Louis Vuitton in Paris. Giornetti had his luxury ladies waiting for the train, and Jacobs punched their ticket. **Note the timing and recognize Massimiliano has become one of the very few designers helping to SET the trends of the season.** As with most things MJ, his woman is more cartoonish in what she wears. It is obvious that all attention is on the accessories at LV. In fact, Jacobs upstaged his own RTW fashion with male porters that carried armfuls of new accessories. You could almost hear Jacobs saying
LOUIS VUITTON FALL 2012 MODEL - AS SHE ARRIVES "Here are the clothes, can I interest you in another bag?".
Important to remember: Ferragamo is leading the industry with a return to glamorous RTW. While most brands dangle RTW in the press in order to sell bags and shoes, Ferragamo invests in all categories. We know that having strong and developed categories insures the longevity of the Ferragamo integrity.
**Keep in mind that Fall collections have a higher perceived value in the minds of fashion shoppers. Regardless of the city and climate she lives in, a woman will invest more in that spectacular tailored jacket, embroidered velvet boot, or fur trimmed coat.**
LEGACY OF LUXURY
Ferragamo has many facets to it's unique legacy of creating luxury fashion. While most designer houses began creating luggage or accessories - Gucci, Prada, Louis Vuitton, Ferragamo is the only global fashion brand that started from the ground up. Shoes. 
FERRAGAMO KITTEN HEEL - SHOWN IN CROCODILE - ALSO IN PYTHON, OSTRICH, SUEDE, & CALFSKIN This fashion necessity was turned into a celebration of beauty by Salvatore Ferragamo. Coco Chanel started with hats - from Head-To-Toe and Ferragamo with Shoes: Toe-To-Head if you will. Like Chanel, Ferragamo is one of the few brands that does not have a lower priced collection or "diffusion" line. No Mui Mui like Prada, or RED like Valentino. Every item is Ferragamo Collection. Just like Coco, Salvatore created custom made items for his clients from day one of his career.
A true celebration of our "Legacy of Luxury" is the Crocodile kitten heel. The silhouette oozes style. There is something so relaxed, confident, and sensual about a kitten heel. As Ferragamo does so often, and so well - the shoe is offered in a range of materials and price points. From Calfskin at $550.00, to Crocodile at $4,500.00 - this shoe can truly fit in any woman's budget. Shown here in the most luxurious skin in the world completes this story. The New York Times celebrated this design and featured it in "The Get" section, so let's all celebrate it with all clients looking at shoes, handbags, or any category. Priced at $4,500.00, it is a true piece of luxury fashion.
Have you packed yet? See you in August!!