FASHION INDEPENDENCE - JULY 2012
Sunday, July 1, 2012 at 10:26AM
JASON JOBSON in Ferragamo Feed

 

LEGACY OF LUXURY

Ferragamo creative director Massimiliano Giornetti lit the fuse early this 4th of July!  With back to back collections celebrating the icons of luxury and the legacy of Ferragamo, Giornetti created a buzz by showing the world this MASSIMILIANO GIORNETTI - FERRAGAMO CREATIVE DIRECTORhouse of Italian luxury is ready to celebrate a priceless heritage!.   From Spring & Fall Runway in Milan, to Resort in Paris, Ferragamo has caught the attention of every Fashion Editor and more importantly for us - every luxury fashion shopper as they collect luxury items to cherish for years to come!  Ferragamo upstaged iconic French houses like Christian Dior and Chanel by hosting the first ever Fashion show in the Louvre Museum.   A feat like this is so rare, and so special - it bears repeating once a week to yourself, and to any clients you might be engaging!  **Remember, the promotion of Ready-To-Wear, ultimately leads to greater sales of Handbags & Shoes**

OFF THE SHELVES

Shoe shoppers have good reason to be buying the hottest looks on the runways this Fall.  Most exciting - they can wear them!  CEDIR 55 IN DARK ORANGE SUEDE - 520-960-$595.00 The major collections in Fashion brought glamour and sophistication back to the runways presenting Fall 2012.   The fabulous and exaggerated platforms that dominated the industry for the past 3 years are fun, but nothing compares to a chic, slightly understated mid-heel or pump!

How exciting for the House of Salvatore Ferragamo - because if anyone can give you classic with a twist, it's Ferragamo!

The chain link embroidered toecap of the mid-heel CEDIR 55 and CEDIR 10 pump from the EVENING CHAIN group are elegant and sexy.   Re-imagined after the success and quick sell out of similar versions from Fall 2011, this is an opportunity to get all clients into one of these must-have colors.  CEDIR 55- FONDENTE SUEDE- 520-959-$595.00 Classic black with silver Chain, or rich chocolate brown/Fondente or burnt orange with golden chain gives a perfect accessory to every hair color, skin tone, and jewelry preference combination!  This reinterpreted style has the spirit of the original shoes created by Salvatore for Marilyn Monroe.  (More on that a little later). Priced at $595.00, an serious shoe fan should have a pair in her wardrobe.   There is no excuse for any client not to purchase a pair.  A perfect shoe to dress up any ensemble, and one to pack on any trip that just might have a night when something fabulous presents itself!   **Also, for anyone who missed the shoes last Fall, take note of Cedir 10 back this Fall in Mirtillo (Purple) Suede for $675.00.**

Handbags offer a similar story this Fall.   A return to classic elegance, a bit understated, with attention to detail taking center stage.   A lack of over the top logo crazed momentum was the message on the chicest runways.  (of course some were still dominated by enough letters to practice your ABC's - or more to the point - LV's).   Ferragamo's New Signature offer satchels and top handle bags that are the perfect solutionBORDEAUX PIPER -$1,350.00 for a wide range of chic shoppers.   Everyone from the lady who lunches - like former French First Lady Carla Bruni,CARLA BRUNI IN DIOR - SKIRTSUIT, TOP HANDLE, BALLET FLATS - CHIC to the teenager who sulks - think Olsen Twins (now 26 - but perpetually teenage in looks). THE OLSEN TWINS -FROM FULL HOUSE TO FULL BAGS  Smooth French Calfskin give the bags the sleek detailing of the chicest luggage or attache cases.  Soft tailored details, blend the feel of oversized, sturdy bags, with a slightly moreNEW SIGNATURE PONY -BLACK OR BORDEAUX- $2,450.00 feminine finish.   Gorgeous and appropriate, that's the perfect description.   Add to all this the price range - $1,350.00 to $1,790.00 in Calfskin and $2,150.00 to $3,300.00 for Hair Calf or Python.   Start making your calls now, because these are the bags that become a go-to staple in a wardrobe for every day! 

FERRAGAMO TIME

There are fashion icons that rule the legend of Hollywood and the Fashion Industry.   MARILYN MONROE AT MUSEO FERAGAMO - AS SEEN IN THE FLORENCE DAILY NEWSMarilyn Monroe is one of those chosen few.   Having captivated Americans, and film fans across the world with her tantalizing innocence and sexuality, Monroe was as big a star as the universe has ever seen.   With curves and curls, she seduced the most powerful man in the world - The President of The United States - famously serenading John F. Kennedy on his birthday, in a skin tight crystal dress she had to be sewn into and ultimately cut out of.  If there was ever a sexier Hollywood icon, I can't imagine.   Fifty years after her death in August of 1962 (she was only 36), Monroe continues to seduce the world.   Vanity Fair made her the cover girl MARILYN'S FERRAGAMO SHOES FROM "GENTLEMEN PREFER BLONDES"of the June 2012 issue, and this month the Ferragamo Museum in Florence pays tribute to this icon that was so connected to Salvatore Ferragamo.   Her most famous moments on film saw her in Ferragamo.   From the over the top rudy crystal pumps of Gentlemen Prefer Blondes, to the sultry and simple Chianti like shoe of The Seven Year Itch, Monroe wore Ferragamo. MARILYN MONROE, SIMPLE AND SEXY IN FERRAGAMO The Museo Ferragamo highlights the legend, her life, and her style from June 2012 through January 2013.   **This gives us ample time to discuss with any clients planning a trip to Italy this August, or this Fall**   Can you think of a better reason to love Ferragamo Fashion?  

The Fireworks have begun!!!



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