FERRAGAMO RESORT 12/13 AT THE LOUVRE- PARISFERRAGAMO TIME
Next stop – Paris! That’s right, the luxurious fashion legend from Florence took Paris by storm (literally) on June 12th with a Resort presentation that was super luxe and sophisticated. The romantic city of lights was overcast in clouds and wind - bringing even more drama to this exciting setting. The show was another first for Ferragamo, and amazingly, a first for the Louvre Museum. For the first time in Ferragamo’s history, the collection was presented in Paris, and for the first time in the history of the Louvre Museum – a fashion show took place inside the building. Let me say that again: Ferragamo was the first fashion house to EVER stage a fashion show in the Louvre Museum. Fashion shows regularly take place under the glass pyramids beneath the Louvre in the carousel – but none have ever been staged in the museum itself. That's right: Paris - home to Haute Couture itself and legendary French houses like Chanel and Dior bestowed this honor of the Soul of Tuscany, and pride of Florence - Salvatore Ferragamo!
The collection was an explosion of luxury! Celebrating artisan's detailing of finely crafted items like crocheted skirts, aligator handbags, and snakeskin boots, the collection was item driven - exactly how clients shop. Massimiliano Giornetti presented the perfect balance - a super luxurious collection - shown in a subtle, cool color palette. Soothing and exciting at the same time. Inspired by island destinations and the shades of paper used by Leonardo Da Vinci himself over 500 years ago. With good reason. The show celebrates the exhibit of Da Vinci’s last work – "The Saint Anne" on display at the Louvre through June 25th, with the generous sponsorship of Salvatore Ferragamo. The exhibit is drawing 4,000 visitors a day and will be one of the largest in recent memory. The show also helps to create an important pattern. Resort now represented Ferragamo's most luxurious presentations. Last year at the Duke Mansion in NYC - this year at the Louvre in Paris. A smart collection to focus on, since Resort has the longest shelf life of any delivery in your boutique. Shipping in Fall, it stays relevent through Spring - bridging the gap between other deliveries. Resort has become one of the most important collections for all major fashion houses.
What an honor, what an event, and what a collection!! This is a priceless marketing tool that we should be talking about with every customer shopping at Ferragamo. All eyes are on Ferragamo like never before! Mention it on Facebook, talk about it to your friends, and most importantly - realize how rare and unique this is - and what it says about Ferragamo. Bien Sur! (Of Course!!).
OFF THE SHELVES
FERRAGAMO PRE-FALL 2012 - MILAN CENTRAL STATION
With all the press the Spring 2012 Ferragamo collection continues to receive, all the more exciting is that Pre-Fall is arriving and fashion editors are smitten! On the heels of the much celebrated Spring – Fall drives home the point that Salvatore Ferragamo is a member of the small circle of fashion’s elite group of luxury Ready-To-Wear resources – and it’s here to stay. Massimiliano's visions of the Ferragamo woman continue to hit all the right fashion chords. Incorporating the chicest of fashion’s iconic references such as YSL, Czarist Russia, & Capri, Giornetti has seduced fashion editors and young fashion clients as well– many from both groups discovering the brand “for the very first time”.
Ferragamo celebrated another first for the brand with the Pre-Fall collection being formally presented to editors in Milan. 
BLACK PATENT TRILLY - E686 - $625.00 The former VIP marbled waiting room of Milan's Central Station, originally created for the Italian Royal family was the backdrop as models lounged in this beautiful collection, hand crafted with the most well-heeled traveler in mind. Luxe details of alligator, ostrich, and lambskin accessorizing cashmeres, wool gabardine, and jersey of wool and silk. The sophisticated yet playful use of pleated skirts creating movement and texture on printed silk – complemented with soft tailoring of the finest velvet. Silk or Chiffon blouses that are sensual and chic – giving a reference to the past, updated for the modern fashion shopper.
Pre-Fall was presented with a shoe that makes a perfect entrance - the new Vara Platform! This double platform packs a serious punch that says I’M HERE! Black Patent is timeless and 
BORDEAUX TEJUS- PRINTED PATENT TALIA - 518-914 - $625.00 (PHOTO COLOR NOT EXACT)has the rare ability to be sexy and serious at the same time. Nothing says I’M IN CHARGE like a pair of black patent platform pumps! When worn back to the rich textures and fabrics of Pre-Fall RTW – you’ve created an ensemble that any luxury shopper would be proud to wear while making an entrance is any restaurant, country club, or VIP lounge.
Four new versions of the iconic Vara revives the legend! Trilly - a double platform, Talia - a peep-toe, Tina - a classic pump, and Tea - a slingback. Four options - all representing the Vara - still the strongest Ferragamo silhouette recognized globally.
LEGACY OF LUXURY
W CHAIN - BAMBOO CALFSKIN - 515-678 - $1,390.00A classic handbag is a sign of refined elegance. Timeless and iconic, classic bag shapes are more popular than ever before with fashion shoppers of all ages. From the youngest of fashionistas to the most mature fashion collector, a classic shoulder bag is a constant. The versatile nature of a structured shoulder bag make them
W CHAIN TOTE IN BORDEAUX CALFSKIN -515-657-$1,950.00 the appropriate option for day or evening - casual or formal. With the success of the newest Ferragamo icon bag - The Soft W - The Gancini Lineage Soft Chain celebrates the concept of a classic, designed with the modern detailing of the W. Two tote shaped satchels, and a classic flap shoulder bag in the softest calfskins and neutral colors of Bamboo, Bordeaux, and Black are offered for Fall. The perfect addition to the strongest category of handbags in the industry - The Classic! Prices range from $1,390.00 to $1,950.00 - very competitive for this level of detailing and quality of skin. Next month we see exotic versions for runway. Never a dull moment in the world of Ferragamo! How many new clients have you invited to preview Fall?