With the Calendar hitting mid March and the weather warmer than it should be, it is officially time for Spring Shopping! There is something about the change of seasons that gives people the urge to shop. Maybe it's nature itself. Some evolutionary instinct? Just like a butterfly that emerges from it's cocoon or a snake that sheds it's skin, humans perform their own Spring renewal. We shed pounds, we cut our hair, and of course - WE SHOP! Nobody thinks to themselves "Let me dig out last Summer's clothes". Walking past a fashion boutique on a warm Spring night, that's when you see something fabulous and think "I need THAT!". This concept is also Italian to the core. After all, so many Italian cultural references are centered around Spring. Springtime in Rome, The Spring of Botticelli, The Renaissance - all celebrating renewal. It's part of the DNA of Italy - as is Italian fashion, as is Ferragamo! What is more romantic and sexy than Italian Silk prints? These colorful combinations are the perfect addition to any Spring wardrobe. Suggest one of the cocktail dresses to your fashion clients. Even better, suggest a silk sash to any shoe or handbag client. Priced at $340.00 they are an unusually affordable way to represent a runway trend. Suggest the sash worn as a belt, head wrap, neck scarf, or even adorning that new handbag. The rich print patterns give enough options to match just about every bag in the collection!
OFF THE SHELVES
Of all the Precious metals, GOLD has always captivated mankind in a unique manner. All around the world, this object of desire has been considered treasure of the Gods. Be it Roman, Egyptian, Hindu, or Mayan, these deities were always depicted surrounded by this magical metal. Temples, shrines, and altars are still shrouded, and we adorn ourselves with all things Golden.
One thing is for sure, fashion shoppers love gold. While the trend had swung to Silver for a few years, ladies are looking for Gold hardware on handbags and golden accents on shoes. Spring 2012 has been a year of Art-Deco references from the Roaring 20's (Massimiliano Giornetti helped set that trend with the Gatsby like Resort show in New York last June). Designers from Ralph Lauren to Gucci are showcasing deco era accessories that flash with touches of gold across categories. What better way to carry off the trend then with these Gold Resin heel platform sandals! Chic, elegant, and just retro enough, these sandals in tobacco calfskin make the statement of the season and give it an air of sophistication. Both styles available in black.
Of course, I can't talk about Gold accessories and not mention the drawstring handbag in striped gold and suede! The sister to the golden Sofia bag in the same leathers, this little bucket bag is an amazing fashion statement. A truly neutral bag that can go from a day at the beach to a night on the town!
LEGACY OF LUXURY
When we talk about the legacy of a luxury house of fashion, we refer to the Savoir Faire (say Sa-vwah - fair) or literally translated - know how of the workshops and design rooms of each legendary house. Italian craftsman are known for their ability to handcraft works of art in leather. Intricate detailing that cannot be duplicated in other countries. This is why the biggest names in luxury fashion have hand bags and shoes produced in Italy.
Continuing with the theme of natural elements, add gold hardware and one of natures oldest elements - wood. The woven calfskin Hobo shapes in Apricot or Tan are the perfect Spring season handbags. The wooden handle has the "intreccio" logo detailing that elevates this to a costume jewelry status piece. One of the best aspects to these bags is they are luxurious in materials, but have a casual sensibility to them. This is not a stuffy, structured handbag.
The celebration of natural elements is also expressed in a similar tote shape with even easier access and presented in exotic Python skin with a wicker top handle - instant collectible! There is something timeless and oh-so-Italian about a wicker handled bag. (This shape also gives a small bag maximun storage capacity and can be folded in to a hobo like tear-drop shape).
FERRAGAMO TIME
Ferragamo Award time that is! Fragrances are part of the cornerstone of Italian and French Fashion houses. A signature scent is a right of passage for any designer collection. For a fashion empire like Ferragamo, fragrance is an entire division or collection. One that continues to grow and be rewarded by the industry. On March 9th the 23rd International Award Ceremony of Accademia del Profumo 2012 took place in Bologna. **We are extremely pleased to announce that ATTIMO POUR HOMME won in two important categories**
Best Male Fragrance Made In Italy
Best Italian Brand Male Fragrance.
Both categories were full of nominees from every prestigious fashion brand (Prada, Gucci, etc) and these awards are no small acheivement! This masculine scent and sensual bottle would be a welcomed addition to any man's dressing table or wardrobe. Be sure to spread the news with clients and suggest Attimo Pour Homme to all of your clients - for themselves or as a gift.