KATE MOSS - PERHAPS THINKING OF HER FAVORITE FERRAGAMO EVENT IN 2012?FERRAGAMO TIME
Ringing in the new year is always a great time to reflect on the last twelve months. What a year it has been! Month after month the biggest stars in Hollywood have embraced and rediscovered the luxury and the legacy of Salvatore Ferragamo. The year saw major celebrations, renovations, and explanations of "why" Ferragamo was once again so hot! With Vogue calling Ferragamo "The Hipper Italian answer to Hermes", the answer is clear. 2012 is the year Massimiliano Giornetti officially arrived! The fashion press took about a year to 
18 CARAT GOLD, DIAMONDS, STINGRAY, & QUARTZ FINE JEWELRY RINGfully embrace Massimiliano's move taking the helm of the storied house that Salvatore built- but in 2012, they did! How could they not? With Lady Gaga, Beyonce, Halle Berry, Angelina, and a Gossip Girl performing, and floating on red carpets in Ferragamo - who could argue with the relevance of this brand in all categories? The year saw amazing press for the Ready-To-Wear, Accessory, & of course - Shoe collections. In addition - Fine Jewelry - literally adding another FACET (a flat polished surface of a gemstone) to the Ferragamo universe.
THE LUXE "LOUVRE" RESORT COLLECTION - SUEDE, PYTHON, & CALFSKINWith the arrival of January 2013, the Resort collection moves front and center in boutiques and in the fashion press. This delivery (added to the Ferragamo Runway in 2011) is the one that savvy shoppers know to shop for whimsical, playful, and true fashion pieces for their wardrobe. Resort has always been a fantasy - an idea of travel to exotic places, with the celebration of fabrics and colors not normally worn. Ferragamo embraced this concept in the true spirit of what Resort is. With the 2011 silk & diamond show at the Duke mansion in NYC, and this year with Suede & exotic skin at the Louvre Museum in Paris. Yeah, we have an $18,000.00 dress in the collection, but there are also an ample amount of $1,800.00 handbags to choose from as well. Undoubtedly, this is why editors known for critical reviews had true compliments for Ferragamo. As Massimiliano said after the the Resort show in Paris - "The Ferragamo Girl is Cool, but she has culture". Let's raise a glass to culture in 2013!
*SPARKLING*OFF THE SHELVES
Seasonal trends in fashion come and go. Skirt lengths, shoulder shapes, and color palettes can change dramatically from year to year. One "trend" that has become a perennial staple (and favorite of women of all ages) is the sparkling allure of SILVER and GOLD! Metallic clothing and shoes were once seen as a novelty. Most discussions revolved around choosing one or the other when matching handbag hardware and jewelry. Now, all things that sparkle extend to all fashion items from Jeans to Jewels, to leather bags as well. Today, the choice is not silver or gold - but what goes where - and what mix to wear. Let's look at two spectacular options from Ferragamo this season.
18K GOLD CUFF W/ LACE DETAIL - FERRAGAMO RESORT - $7,875.00
For the true luxury shopper. The 18k Gold wide cuff from resort will have her feeling more powerful than Wonder Woman. Priced at $7,875.00 it is a piece to wear while celebrating! **Remember - the fashion world is flat. Once upon a time, Fine Jewelry shoppers would only purchase such items at a few limited resources, such as Harry Winston or Cartier. Today, luxury clients might buy a handbag, a shoe, or a diamond ring from their favorite luxury brand. Take advantage of this dynamic resource.**
METALLIC PLATFORM WEDGE - $875.00Harpers Bazaar December / January Issue is bursting at the binding with luxury fashion from runways around the world. This Gold cuff is one dazzling example on Page 174.
Just a few pages away (P.166) is a stunning Silver "YIN" to the Golden "YANG". The leather and cork silver platform wedge heel is one to collect! Worn back to black the shoe can take on a more subtle shine, but mixed with bright colors - this shoe can sizzle! With ample support and the light
METALLIC HEEL DETAIL weight of a Ferragamo wedge, this is an excellent party shoe!! While the holidays are a wonderful time to indulge in a special occasion purchase, every customer is reassured knowing that item can be worn again and again.
LEGACY OF LUXURY
With a final nod to 2012 and with excited anticipation of 2013, celebrate the consistency and legacy of Ferragamo. A name known by Men & Women around the world. 
THE HOLLYWOOD BOOT SHOP - A LEGEND IS BORN (1923)For almost 100 years, women have been mesmerized by the Italian craftsmanship, the personal attention, and innovative spirit Salvatore brought to the world of fashion. In 1923 this advertisement announce to Los Angeles news that would change the concept of luxury footwear forever.
In 2013, make it your personal goal to engage and inspire new customers to the luxurious legacy that is the DNA of Ferragamo.
For associates that have been with the company for many years, you have more tools than ever to service your luxury clients. Continue to push yourself to sell categories you are less familiar with. For those just joining the company, what an amazing time to be creating a client base. Those well versed in selling luxury - you know how diverse the collection is. For those coming from a collection with lower retail prices, embrace the price points of luxury. Also, keep in mind that Ferragamo is typically priced lower than most other luxury competitors. The more comfortable you are, the easier it is to close each and every transaction. Be confident in what you are selling. You work for one of just a handful of designer brands that has has offered true luxury from the day it began!
Happy Holidays, and Happy, Healthy, and Prosperous New Year to you all!