OCTOBER 2011 - SHOWTIME IN MILAN
Sunday, October 2, 2011 at 1:29AM
JASON JOBSON in Ferragamo Feed

LEGACY OF LUXURY - FERRAGAMO RTW

SPRING 2012 - STRAPLESS COLOR EXPLOSION The Spring 2012 Ferragamo collection hit the runway in Milan with an explosion of color and prints!  Massimiliano Giornetti's use of draping and choice of fabrics was feminine and sexy and celebrated the thought of endless Summer and an extended Summer Holiday.HALTER TOP SILK DRESS IN TRIBAL MEETS TROPICAL PRINT  Printed silk chiffon in a kaleidoscope of prints stole the show. Think silk scarf prints and handkerchief hems.  Cardinal red, Cobalt Blue, and Sun-kissed Orange danced on prints that felt like tribal meets tropical.   The occasional solid gave looks a more cosmopolitan feel.SILK SCARF PRINT HALTER DRESS WITH HANKERCHIEF HEM  Shapes referenced the 60's, 70's and some 80's silhouettes - all in an updated modern style.  Earth tone shades of beige, khaki, and olive green also made a sophisticated statement and gave us even more opportunity,  to offer prints that flatter every skin tone, or shade of hair color.SILK EARTHTONES IN ONE SHOULDER SIHOUETTES  Braided bangle bracelets and jeweled sea horse earrings made the perfect playful accessories toLIQUID GOLD COCKTAIL MOMENT! remind the Ferragamo woman of her sun tanned Summer adventures. 

This year, the Ferragamo brand has seen a return to red hot fashion greater than any other luxury house in the industry.   Massimiliano has found his groove and his legion of fashion editor fans is growing.   To say attitudes have changed about Ferragamo within the industry is an understatement.   MASSIMILIANO GIORNETTI WITH STUNNING FINALE MODELStyle.com said it best when reporting the scene from the Spring runway show - They noted "Anna Dello Russo, the Italian fashion editor who is invariably trailed by a school of street-style photographers, wore a dress in an oversize houndstooth print from his Fall collection in the front rows—and looked fab doing it. That wouldn't have happened a couple of years ago".    There is that moment of relevance we have been talking about! 

For evening, the palette was more precious - metal that is.  Hues of gold played an important theme in cocktail dresses and full length gowns.   Laminated chiffon in silky colors of fuchsia and turquoise slid against the skin like molten metal, giving her a fashion armor to face the evening.  These dresses are red carpet ready and destined to be front and center at movie premieres ORANGE CROCODILE SEDUCES FUSCHIA ANIMAL PRINTfrom L.A. to Cannes! 

The charm of this playful collection is that it will merchandise so well with looks from Spring 2011.  Our educated consumers always shop thinking of what they already have back at home.  Spring 11 was full of solid separates paired back to unexpected colors .   Spring 2011 was all about the tailoring, and Spring 2012 will be all about the draping.   Fashion clients of Celine, Chloe, Hermes, and Akris in particular, will find flattering prints to update their wardrobe when they start planning for Spring.  In the months to come, we'll show side by side pairings of how Ferragamo Flatters the true fashion client.TURQUOISE CROCODILE MAXI CLUTCH

Color was also the big statement for the Spring handbag collection. KARUNG AND NAPPA CLUTCH   From the small structured minaudiere trimmed in gold, to the maxi clutch in luxurious crocodile - turquoise, purple, orange, and fuchsia were the color stars of the handbag show.   The drawstring "bucket" bag returned in solids and stripes and Suede saddle bags also charmed tone on tone looks.  ** For any fans of exotic skins, this is a season to find a bag for that best customer**  Novelty shapes and colors will make these bags collectable for sure.  

The runway SLEEK AND SEXY SANDAL WITH GROOVED HEEL METALLIC & SUEDEshoe collection completed this rainbow of colorful leathers and gilded trim.   Gold details that referenced Salvatore Ferragamo's original shoe designs were the main statement on the runway.  The slim proportion of leather sandal straps, paired back to metallic gold heels are timeless and elegant.   A perfect reference as we turn our focus toSEXY SANDAL -KARUNG AND METALLIC GOLD the Creations Collection heading into Fall.  The collection has a purity and sense of simplicity - even though there is painstaking detail.  

It is so important that we focus on Creations as we enter the last 3 months of 2011.  Creations from the 30's are more relevant than ever.   Just take a look at other designer shoe collections and you can't miss the Ferragamo influence.  It seems not only do our clients love Ferragamo design, so do many other shoe designers do as well!SEXY STRAPPY SANDALS FOR SPRING - TURQ / COBALT/ GOLD/ BEIGE/ GIALLO

 

Let's remember that a whole generation of future fashion customers are just graduating to the designer price point.   This year, young girls all over the world saw Lady Gaga, Madonna, and now katy Perry choose Ferragamo - and when they start dreaming of luxury fashion - images of Ferragamo are planted firmly in their mind.

OFF THE SHELVES

As we celebrate the upcoming Spring collection, the cooler September weather is making a perfect transition to Fall 2011.  The time is now for clients to be buying those wonderful items that your boutique is stocked with.   Fall is all about black and white and it is a great opportunity for clients to buy those staple pieces that they will be wearing for several years to come.   As we mentioned above, the houndstooth items continue to dominate fashion magazines around the world.  KATY PERRY IN FERRAGAMO - OCTOBER IN-STYLE Whatever styles you have left, be it a bag, shoe, or skirt - encourage your customers to try them on and see how neutral they can be.   Ferragamo is Fashion, and one of the few brands that let women take risks without jeopardizing her sense of style.     Pop sensation Katy Perry gives a great example in the October issue of In-Style Magazine.  Katy is smoldering in Ferragamo Houndstooth and glen plaid separates.  On top of the world, Perry just became the first artist EVER to have five #1 singles off one album on the Billboard Pop Chart!   Her video for the latest single "Last Friday Night" aka "T.G.I.F" has had over 113 MILLION VIEWS on You Tube!  This is a staggering number, and although Perry doesn't take her image as seriously as Lady Gaga - Perry is nonetheless a style icon to her fans.  

Every day is feeling like Friday night with all the red hot Ferragamo editorial this year!

FERRAGAMO TIME

What Happens in Vegas - is talked about around the world!  FERRAGAMO BOUTIQUE - CAESER'S FORUM SHOPS

Contrary to that catchy slogan about Vegas, we all know that what shoppers see in Las Vegas retail is all they talk about when they get back home.   Impressing a luxury client is the challenge in a city so full of 5 star restaurants and multi-million dollar boutiques.   With this in mind, the Ferragamo boutique in Caeser's Forum Shops has just undergone a complete transformation.   Sitting at the crossroads of Chic & Fabulous, The Ferragamo CAESAR'S FORUM SHOPS ENTRACE boutique is now as stunning as our new runway collections.   A sleek and modern design represents the most current look of the global Ferragamo retail image.   The store floorplan was redrawn and appears much larger!  Shoppers will now have luxury at their fingertips as they wander in with stars in their eyes! Overall, the use of luxurious materials and flattering lighting gives the boutique a rich and glamorous feel, right at home in Vegas.  Be sure to mention the newly renovated boutique at Caeser's to your clients today.  Everyone loves to talk about Sin City!


Article originally appeared on www.alifeofstyle.com (http://www.alifeofstyle.com/).
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